socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1. READ MORE>>.

Social Media 182

Social Media Media Idealab Software Review 182

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. Today consumers reveal themselves online, with pictures, opinions, ratings and reviews, interests and locations, and expect businesses to adapt to them, and honor the implied relationship contract.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox? 2023 hasn't been an easy year to be a startup.

Startup 207

Startup Generative AI Newsletter Tool 207

Startup Professionals Musings

JULY 8, 2022

He found that the return was far greater than the cost of donated shoes, and his team became intensely loyal, due to the opportunity to travel and deliver shoes in other countries. Challenge yourself to delivering a technical innovation. Sharing is a lot more effective with customers than selling and marketing.

Technical Review 143

Technical Review Coach Mentor Customer 143

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

Both Sides of the Table

OCTOBER 21, 2009

On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.

Venture Capital 241

Venture Capital Technical Review Southern California Company 241

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Marketing 102

Marketing Technical Review Entrepreneur Customer 102

Both Sides of the Table

NOVEMBER 14, 2010

While many of my friends bragged about their 5 condos in Florida I kept talking about how the real estate market was in a bubble – their gains an illusion. I pointed to several Economist articles I had read that mapped historical prices of real estate for 400 years and how on average property values grow at no more 1.5%

Invest 299

Invest Angel Technical Review Venture Capital 299

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Demonstrate your personal commitment.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

SEPTEMBER 17, 2021

Your price and their value are not the same thing. Entrepreneurs set the price of their solution based on their costs, and their perception of value. Too many entrepreneurs, especially ones with work-at-home schemes and multi-level marketing, believe that someone has to lose to help them win. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

Berkonomics

MAY 30, 2019

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). Advertising money moves to the most rewarding media. We have grown more than a bit weary of most advertising, no matter in what form.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

FEBRUARY 8, 2023

For example, in my discussions with business owners, some have already used inflation positives to update their inventory values, take advantage of reduced mortgage rates, or simply making the price increases that they have long needed. Respond to new market shifts and opportunities. Outsource functions outside your core competency.

Outsource 95

Outsource Customer Custom Sample 95

Both Sides of the Table

SEPTEMBER 25, 2010

As I’m generally a believer in ‘pricing rounds’ I initially didn’t agree with the premise of the post. Blanchard/O’Reilly Media. Investors who commit early deserve to have a lower price. You mean to tell me that guy deserves the same price as somebody who invests six months later?

Venture Capital 286

Venture Capital Pricing Technical Review Startup 286

Both Sides of the Table

MAY 4, 2013

What price? Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I tapped my friends at big tech companies (Salesforce, Google, Oracle). The only way for a company to be overvalued is if there’s someone willing to pay that price. What stage? I hustled.

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Both Sides of the Table

MARCH 21, 2013

In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Integrate PS Work Into Sales & Marketing Processes. rollout support. configuration.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

JUNE 30, 2016

You will build out features or expend to platforms — often before you have enough market feedback to warrant it. My analogy was that there are markets where it’s relatively easier to raise capital and therefore you should take a little bit more but you should create a budget where you only spend 70% of what you raise on a pace of 18 months.

Startup 292

Startup Software Review Pricing Entrepreneur 292

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

MAY 4, 2013

What price? Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I tapped my friends at big tech companies (Salesforce, Google, Oracle). The only way for a company to be overvalued is if there’s someone willing to pay that price. What stage? I hustled.

Startup 361

Startup Venture Capital Pricing Technical Review 361

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. We have grown more than a bit weary of most advertising, no matter in what form. Dave’s book: Positioning. And as a result, more money is flowing into story-telling.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

JANUARY 21, 2019

Sizing the market, projecting revenue, and calculating break-even points are critical, even for a coffee shop. For example, in a small town with no other hardware store, you may be lulled into complacency as customers flock in at any price, but soon a competitor will pounce. Don’t forget to stay a step ahead of the market.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107

socalTECH

JUNE 25, 2013

The online flower delivery market is now an old and established market. round changes things for us, and will let us invest in infrastructure, build our team, invest in media, and also invest in technology to better leverage our spend on media. We think there is white space in the market for this kind of play.

Services 215

Services Technical Review Startup Pricing 215

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 54

Services Social Media Technical Review Media 54

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Use visibility and social media to pull clients in.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Tech Zulu Event

OCTOBER 11, 2011

We answer these questions and really dive into the LG 4G Thrill in our review below. If you all remember our impressions of the Nintendo 3DS review , it was fun but the gaming experience on a few titles was hard to tolerate. Does calling it the “4G” Thrill really mean its faster in the data speeds department? Sporting a 4.3-inch

Software Review 77

Software Review Screening Orange County Mobile 77

Startup Professionals Musings

NOVEMBER 4, 2019

Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Today, customers want personalized products and services at reasonable prices.

Customer 54

Customer Custom Technical Review Design 54

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. Market Size. Marketing with long payback is precisely what requires venture capital.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. They have to be energized and able to adapt as the market and competitors demand. Once gone, customers won’t be back.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

MARCH 19, 2016

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 61

Technical Review Entrepreneur Customer Custom 61

Both Sides of the Table

MAY 19, 2013

I have never felt prouder of the team & product at awe.sm ( please visit to check out our latest & be ready for our next big product announcement due out in next month or so) and yet we just brought in a new CEO to the company, Fred McIntyre. Do we price for volume of consumption or for enterprise integration with other platforms?

Startup 303

Startup Technical Review Product Blogging 303

Startup Professionals Musings

APRIL 12, 2019

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. Most entrepreneurs realize and budget for the additional costs of incorporating a business, marketing, equipment costs, and manufacturing.

Startup 105

Startup Software Review Technical Review Social Media 105