Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Social Media 92

Social Media Study Research Satisfaction 92

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Startup 157

Startup Social Media Study Research 157

SoCal Tech Calendar

SEPTEMBER 16, 2011

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid).

Entertainment 100

Entertainment Case Study Marketing Social Media 100

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D., No-comfort consumers – 17 percent. Is your business ready to ride the wave?

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. We get lots of comments about our name on social media.

Marketing 100

Marketing Startup Social Media Product 100

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

MARCH 6, 2023

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views. Building a new business is not rocket science.

Social Media 120

Social Media Startup Entrepreneur Education 120

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Mostly likely, they studied humanities or other non-technical subjects in college, and typically they don’t have the support in their work environments to simply retrain to open the door to those more technical roles.

Mentor 297

Mentor Training Startup Course 297

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

JULY 9, 2022

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.”

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Include mobile-app support and new social-media channels.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Every employee must exude passion and loyalty.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D., No-comfort consumers – 17 percent. Is your business ready to ride the wave?

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

MAY 8, 2023

She is an expert on the study of innovation, and professor at Columbia Business School. Keep revising until you find that your study and interviews no longer give you further ideas. Use all available search platforms, including Internet search engines, social media, and discussions with experts to find and evaluate these alternatives.

Technical Review 120

Technical Review Ideas Study Social Media 120

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. Nowadays banner ads get on average 0.2% Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

OCTOBER 29, 2021

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Use marketing, blogging, and industry conferences to get the message out. Here are the key elements I see: Make your company culture virtual.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

JUNE 6, 2020

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views. Building a new business is not rocket science.

Social Media 127

Social Media Startup Education Entrepreneur 127

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes.

Platform 210

Platform Social Media Netflix Content 210

Startup Professionals Musings

NOVEMBER 11, 2019

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

NOVEMBER 5, 2022

For an in-depth study of the pros and cons of a bossless environment, I found a new book, “ Why Managers Matter ,” by management scholars Nicolai Foss and Peter Klein. In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures.

Outsource 133

Outsource Training Organization Social Media 133

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. He studied the errors that other people had made and tried to improve on them.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Tech Zulu Event

NOVEMBER 17, 2009

Tomorrow starting at 8pm PST We will be live streaming ( click here to view live stream ) the "Action Sports + Social Media Marketing Mash Up" event put on by SoCal Action Sports Network. Fellow at the University of California Center for the Study of Democracy and an Expert Blogger for Fast Company.

Social Media 40

Social Media Southern California Media Orange County 40

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

SEPTEMBER 3, 2018

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Startup 65

Startup Social Media Study Research 65

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

SEPTEMBER 17, 2021

Too many entrepreneurs, especially ones with work-at-home schemes and multi-level marketing, believe that someone has to lose to help them win. It’s easy for entrepreneurs to postpone decisions in tough situations, in favor of more study. Push marketing doesn’t work well today, in the age of interactive networking and peer reviews.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

APRIL 16, 2022

In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical. Other studies have shown a return of up to 400 percent for this approach. Emotional stability.

Technical Review 141

Technical Review Mentor Social Media Customer 141

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

SEPTEMBER 29, 2019

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.”

Technology 86

Technology Cloud Computing Social Media Networking 86

Tech.Co

OCTOBER 24, 2017

In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations often come from third party reviews, like bloggers and other influencers, leaving company ads less desirable. Influencer Marketing Makes More Meaningful Connections.

Technical Review 94

Technical Review Content Marketing Social Media 94

Startup Professionals Musings

JANUARY 7, 2019

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to a USNews article, will likely dominate the labor market by 2024. Here are some indicative entrepreneurial facts from recent Kauffman studies and others.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119