socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

JULY 3, 2017

Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media.

Media 208

Media .Net Equity Acquisition 208

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Social Media 100

Social Media Tool Media Marketing 100

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JULY 22, 2020

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Whip Media says that Shout! Factory is a distributor and content producer that acquires, develops, and markets movies, TV series, and other pop culture programming. READ MORE>>.

Media 113

Media Entertainment Content Los Angeles 113

socalTECH

MAY 25, 2021

Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. Whip Media is led by longtime technology executive Richard Rosenblatt, who is both founder and CEO of the company.

Content 113

Content Media Demand Los Angeles 113

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. Licht is a marketing and brand partnership consultant for AllBright, Illumination Animation, the Metrograph and Exploding Kittens.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

JULY 11, 2017

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. Spokeo said it tapped government data and analytics expert Paul Colangelo and Lieutenant Deputy Sheriff (Reserve) Stephen Henderson to develop the new software.

Social Media 113

Social Media Tool Orange County Media 113

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

JANUARY 24, 2018

Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113

Marketing Social Media San Diego Advertising 113

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JANUARY 10, 2019

Pasadena-based UberMedia , the Idealab-backed developer of mobile analytics software, said this week that it has sold its managed media business unit to Los Angeles-based Gimbal. According to Gimbal, the buy will help it gain access to new markets where it did not previously have a presence. READ MORE>>.

Media 113

Media Idealab Pasadena Mobile 113

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. This will do more for your first mover advantage than more time in the lab.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

socalTECH

DECEMBER 30, 2013

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen.

Social Media 196

Social Media Content Media Santa Monica 196

socalTECH

MAY 14, 2019

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI

Social Media 113

Social Media Media Pasadena Tool 113

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. READ MORE>>.

Sales 213

Sales Marketing Santa Monica Media 213

socalTECH

SEPTEMBER 10, 2013

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. spreeify social media giveaway promotions startup promotional marketing software' READ MORE>>.

Social Media 204

Social Media Media Product Sites 204

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100

Media Content Advertising Email 100

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

Media 147

Media Advertising Content Mobile 147

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer. READ MORE>>.

Marketing 153

Marketing Santa Monica Email Software Development 153

socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Marketing 178

Marketing Product Social Media Advertising 178

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. beachfront media mobile video advertising programmatic market' READ MORE>>.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

MARCH 18, 2014

Irvine-based Bitvore , a startup developing big data and intelligence-gathering software which pulls information from both public and private data sources for businesses, said this morning that it has closed a $4.5M, Series A funding round. The funding was led by serial entreprenur Yuri Pikover, as well as $1M from crowdfunding.

Software 227

Software IBM IBM Social Media 227

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners' READ MORE>>.

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

FEBRUARY 10, 2012

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

Media 171

Media PPC Santa Monica Platform 171

socalTECH

MARCH 11, 2013

Santa Ana-based Iteris , the provider of traffic information systems products, said today that it has expanded its line of traffic and weather-related data and analytics software. READ MORE>>.

Marketing 147

Marketing Software Media Customer 147

socalTECH

APRIL 6, 2017

San Diego-based SOCi , a developer of enterprise, social media management software, announced this morning that it has raised $8.5M SOCi manages social media pages for multi-location and multi-tenant businesses. in a Series A funding. The funding was co-led by Vertical Venture Partners and Grayhawk Capital.

Social Media 113

Social Media Media San Diego Capital 113

socalTECH

OCTOBER 21, 2014

We spoke with CEO and co-founder Nanxi Liu about the company''s software. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. We want our software to get you to be more engaged with the content on those displays.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

NOVEMBER 29, 2016

San Diego-based TicketSauce , a developer of private label event management software, has raised $2.5M The company said the funding goes towards sales and marketing. TicketSauce sells its software to media organizations, associations, and event organizers. in a Series A funding, the company announced this morning.

Software 100

Software Draper San Diego Organization 100

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

Technology 127

Technology Marketing Social Media Customer 127

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. Here is our list: Hootsuite.

Software Review 44

Software Review Tool Software Marketing 44

socalTECH

AUGUST 6, 2014

Rapt Media , a startup developing technology to help create interactive videos, said today that it is setting up an office in Los Angeles, in order to be closer to where brands, agencies, and production companies thrive. Rapt Media offers up a tool to create clickable, interactive videos--which also link to marketing efforts and analytics.

Media 147

Media Los Angeles Tool Angel 147