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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’m only writing about the product because I’m passionate about it. I was recently over at the Mahalo offices in Santa Monica and I noticed that they had a great big screen TV with Chartbeat displaying their traffic data. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

Blogging 287
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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. This is true on all of the major tech blogs. Funding is news.

Startup 355
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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

What I notice is that people further the conversation, talk with each other, network, try to get noticed (linking to their websites, etc.). Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. If I’m totally honest it started as a marketing exercise.

Blogging 301
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The Most Interesting Online Video Trend

Both Sides of the Table

For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013. As of this writing nearly 50,000 versions have been created and uploaded and watched by some 200,000,000 people. I repeat – free marketing.

Startup 380
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.

Email 339