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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. It was the best marketing campaign ever. We spent 1.6M Euros on the lawsuit.

Oracle 229
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering.

Startup 361
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example.

Startup 329
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239
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Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

As a first-timer at Oracle OpenWorld , I’ve been quite impressed by the sheer number of people thronging Howard Street, Moscone Center and the local San Francisco area in business-suits and professional attire. Don’t I hear the same thing year after year about better, faster, cheaper? But that’s irrelevant.

Oracle 40
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133