Tech.Co

MARCH 5, 2015

The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. Many of these companies were among the first to introduce new business ideas to the market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

InfoChachkie

NOVEMBER 3, 2014

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. Search Meets Social = Commerce. How would you advise marketing teams which split out brand and commerce?

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. In 2014, there were a few hundred stores running on Shopify, as the e-commerce market was quite fragmented. You mention you have a lot of deployments on Shopify.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

FEBRUARY 24, 2010

How we do so, is we help consumers discover new products and shop for them. Historically, ThisNext has always been the umbrella brand to help people shop for product they are interested in, across multiple verticals. Traditionally, that has been products in fashion/beauty, home/garden, sports/outdoors, and parenting and green.

Content 165

Content Demand Sites Media 165

Both Sides of the Table

SEPTEMBER 28, 2013

But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. 9 months seems like a lifetime but given how long it will take to ship your V1 product (5 months) and how long it will take to raise your next round (3-4 months) there isn’t a lot of room for error.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

OCTOBER 3, 2012

In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. businesses and points of interests; products; and much more, plus an extensive set of application programming interfaces (APIs) to. analytics to help companies track and optimize their marketing effort.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. They would give companies $250,000 to launch their products.

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Why Product Managers Wear Sneakers - Steve Blank , September 2, 2010 I gave a talk last night to the Silicon Valley Product Management Association. Except they won’t be called Product Managers.

Startup 191

Startup Product Technology Venture Capital 191