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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market.

Marketing 105
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Personal privacy protection.

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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Disclosures relative to patents. Product details in the public domain can never be patented. Sharing trade secrets.

Ideas 159
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5 Keys To Reducing Startup Risk By Building On Trends

Startup Professionals Musings

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Startup 157
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A heartbreaking story about time and money.

Berkonomics

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. The art of good management.

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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon.

Ideas 106