Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. That means if your new startup doesn’t plan for continuous innovation, the company may never reach corporate status. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. ”

Startup 310

Startup Develop Development Platform 310

socalTECH

NOVEMBER 6, 2014

David Carter and Allen Hurff are two startup veterans, who believe they have a new formula to help create early stage, technology companies, through their new "startup studio", Zuma Ventures (www.zumavc.com). We sat down with David and Allen to learn more about how the company wants to change how startups are created.

Startup 231

Startup Technology Incubator Silver Lake 231

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? It was 1991.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

TechCrunch LA

JANUARY 25, 2022

Now it’s picking up some funding along with an endorsement Europe to further its growth. The startup has received €50 million (just under $57 million at today’s rates) from the European Investment Bank, the funding arm of the European Union. People order Starship deliveries via the startup’s iOS and Android apps.

Invest 233

Invest Technology Startup Los Angeles 233

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

SEPTEMBER 8, 2009

This is part of my ongoing series called “ Start-up Lessons.&#. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. He’s a star who has a very intuitive feel for technology and … no MBA.

Startup 337

Startup Venture Capital Study Course 337

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. if you listen you’ll pick up much more than my quick notes below). We talked about what startup CEOs should do in these situations and how to think about these renegotiations.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JANUARY 22, 2022

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it?

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

JULY 5, 2023

Some entrepreneurs start polling venture capitalists for that multi-million-dollar investment before they even have a business plan. It’s helpful to think of startups as proceeding through several stages, which I have defined a long time ago from a funding perspective. Don’t waste your resources on the wrong ones.

Startup 122

Startup Funding Organization Incubator 122

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

SEPTEMBER 30, 2023

As a business advisor, I meet many business professionals and aspiring entrepreneurs who are anxious to be their own boss , or have an innovative idea to start or acquire a new business. Also, initiating a startup is quite different from taking over a thriving business, where the focus is on repeatable processes and quarterly profits.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. VPN Startup tool: VPN Price: Free Hide.me While Hide.me

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. One of the masters of this in the startup technology world is Flurry.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Join a startup incubator. It always reduces risk to plan your business first.

Startup 136

Startup Technical Review Equity Incubator 136

Tech Zulu Event

OCTOBER 8, 2013

I met fellow hustler Brian Curliss about 2 years ago at a Startup Weekend event that I was covering. It came as no surprise whatsoever when I found out that his new company MailLift was called up to the big leagues to join the 500 Startups accelerator. So what is so special about 500 Startups you ask?

Startup 86

Startup CTO Coach Mentor Class 86

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Personal privacy protection.

Technology 165

Technology Social Network Training Startup 165

Tech.Co

DECEMBER 28, 2022

With over 305 million start-ups being created every year globally, standing out from the crowd is a huge challenge. Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. Sign up to Tech.co's weekly newsletter today.

Startup 118

Startup Artificial Inteligence Platform Newsletter 118

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio.

Mentor 297

Mentor Training Startup Course 297

Startup Professionals Musings

OCTOBER 21, 2013

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. Is your product tempered with actual market and customer feedback?

Marketing 101

Marketing Technology Startup Customer 101

Startup Professionals Musings

SEPTEMBER 11, 2020

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. Most of these are non-profits, set up by a university to commercialize new technologies, or a municipality to foster business development for the local economy.

Resource 159

Resource Startup Incubator Seed Funding 159

TechCrunch LA

MAY 3, 2022

” She grew up in Houston and went on to attend Stanford and major in engineering. The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. One of our biggest differentiators is technology,” Winters added. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

MARCH 26, 2021

A new, Camarillo-based startup, H24US Corp., says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. The self-funded company is led by President Mike Rocke.

Marketing 113

Marketing Funding Technology Startup 113

socalTECH

APRIL 13, 2021

For today's interview, we spoke to Dave Eastman, the Director of the Viterbi Startup Garage, a startup incubator that is run by the University of Southern California, out of its location in Marina Del Rey. What is Viterbi Startup Garage? The Startup Garage is located physically in Marina Del Rey, in the twin tower on Admiralty.

Marina Del Rey 150

Marina Del Rey Startup USC Incubator 150

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

socalTECH

JULY 13, 2018

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users.

Artificial Inteligence 113

Artificial Inteligence Marketing Startup Software Development 113

socalTECH

MARCH 11, 2013

In what might be one of the more unusual sources of funding for a startup, Santa Paula-based fruit grower Calavo Growers announced this morning that it has backed a new startup, FreshRealm , which will develop a new, cloud-based technology platform aimed at the fresh food market.

Technology 197

Technology Startup Platform Software 197

socalTECH

SEPTEMBER 1, 2021

San Diego-based Radicle Growth, which focuses on incubating early stage agriculture and food technology, and agriculture giant UPL said today that the two are in a new partnership, which will invest $1.25M in two startups that can "positively impact and reduce the carbon footprint and improve soil health of the food value chain."

Startup 187

Startup San Diego Incubator Tool 187