Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Customer 160

Customer Custom FAQ Technical Review 160

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

JUNE 17, 2010

Last September I was on a panel with Guy Kawasaki talking about Twitter. I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. If I sent out a third Tweet later (I didn’t) it likely would get about 50% as much as the morning one.

Blogging 289

Blogging RSS Startup News 289

InfoChachkie

SEPTEMBER 10, 2012

About a decade ago, when Yahoo! I recall speaking with then VP of Marketing Karen Edwards about Yahoo's success. Or you may find that coolness is all about the companies' products and innovations. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Like It Or Not, Cool Matters.

Yahoo 205

Yahoo Company Companies RSS 205

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Customer 79

Customer Custom FAQ Technical Review 79

InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. Early-stage entrepreneurs who overly focus on the opportunities they will exploit once their ventures achieve scale are akin to a hungry Boy Scout sitting in a rainstorm fantasizing about the delicious feast he will eat, once he gets his fire lit. Share and Enjoy.

RSS 206

RSS Journal Entrepreneur Resource 206

InfoChachkie

JULY 16, 2012

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. What’s So Cool About Coull? Coull Offers Advertisers Video Skimlinks. This article originally appeared on Forbes HERE.

Custom 226

Custom Customer Entrepreneur Advertising 226

InfoChachkie

OCTOBER 8, 2012

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. As shown below, the most impactful form of traction is when your venture repeatedly convinces rational, third-party customers to happily part with their hard-earned cash, at a market price, in exchange for your solution.

Venture Capital 265

Venture Capital RSS Customer Custom 265

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195

Customer Custom Template Startup 195

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Customer 102

Customer Custom FAQ Technical Review 102

InfoChachkie

AUGUST 22, 2012

Now that I think about it, I remember when we relaunched Myspace last year and the Pinterest team accused us of basically ripping off their layout. Of course, there has been no shortage of articles about Pinterest lately. While both of those things are relevant to my interests, this article is about neither. Chris Brogan.

Blogging 178

Blogging RSS Social Network Screening 178

InfoChachkie

SEPTEMBER 19, 2012

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. Each week he brought in passionate and successful entrepreneurs to speak to his students and give advice about the different facets of creating a startup.

Class 231

Class Startup Santa Barbara RSS 231

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. How will you be taking this to market? Other types of users?

Develop 396

Develop Development Startup SEO 396

InfoChachkie

MARCH 4, 2013

Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Entrepreneurs should unabashedly copy Pink Floyd's simple, yet effective market validation strategies. I promise I will never tweet about lousy music or that killer burrito I just ate. Share and Enjoy.

Startup 269

Startup Cloud Computing RSS Writing 269

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. How will you be taking this to market? Other types of users?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. I promise I will never tweet you a crazy personal opinion or tell you about that killer burrito I just ate. Photo Source: photosteve101. Share and Enjoy.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

DECEMBER 3, 2012

Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. This field test with their target market solidified the band's desire to record and release the song. Doomed Product Development. Lean To Stout.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. In a small business, how much does pedigree matter?

Entrepreneur 191

Entrepreneur RSS Conference Training 191

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup. Share and Enjoy.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Tags: Tech Market Analysis. before having 300k followers!).

Social Network 347

Social Network Networking Blogging RSS 347

InfoChachkie

AUGUST 29, 2012

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

Social Media 154

Social Media RSS SaaS Email 154

InfoChachkie

MAY 6, 2013

Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation. According to Jim Andelman, "These market dynamics combine to leave good companies unfunded, even when they do not need ''much'' more capital to achieve a good exit.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

JANUARY 7, 2013

So it was about in the 2004 timeframe that I made my first trip to Santa Barbara. had a very different philosophy about affiliate marketing than Be Free. Let's just say that Greg was no longer employed by us about six months later. I was convinced that my passion was sports marketing. Commission Junction.

Class 207

Class Santa Barbara Startup RSS 207

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

Tech.Co

DECEMBER 8, 2017

Customers can choose among its many templates to quickly add a chatbot to any Facebook page and then use its different reply types to create lead generating bots, list of articles taken from RSS feeds, Mailchimp and Zapier integrations, carousel of images and full-fledged ecommerce or food ordering solutions within the Messenger interface.

Email 70

Email Artificial Inteligence Startup Template 70

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Customer 99

Customer Custom FAQ Technical Review 99

InfoChachkie

DECEMBER 10, 2012

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. The posting resulted in 40points and about 30comments. Hacker Downside.

News 198

News Sites Startup RSS 198

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. I promise I will never tweet about cute kitten videos or that killer burrito I just ate. side businesses and/or cross-ownership of related businesses. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

JULY 25, 2012

Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. Want to know more about how to avoid a mobile snafu? But, a mobile phone is still a phone. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

AUGUST 27, 2012

At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. Adopt Nicki Minaj’s realistic attitude: “I know that no matter what, in the end it’s not gonna be about my talent, you know.

Tips 204

Tips Startup Entertainment Entrepreneur 204

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. What ideas did you contribute to your current role?

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

JANUARY 14, 2013

o Assess Budget - The Say Yes salespeople are straightforward about determining the bride's budget at the outset of the sales process. Whenever I pitch a group of people, I always take the time at the outset to learn a bit about each participant. o Keep It Fun - Every sales process involves a degree of mixed emotions.

Sales 251

Sales Startup Activity RSS 251

Tech Zulu Event

FEBRUARY 21, 2012

Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. But what’s more noteworthy is how Fanzila is spreading the word.

RSS 64

RSS Blogging Email Pricing 64

InfoChachkie

MARCH 18, 2013

This process is additive for all concerned when an informed investor appropriately challenges the entrepreneur's point of view regarding substantive issues, such as: positioning visa-vi competitors, the size and accessibility of proposed target markets, pricing mechanics, market trends and emerging technologies. Share and Enjoy.

Angel 217

Angel Technical Review RSS Entrepreneur 217

InfoChachkie

NOVEMBER 26, 2012

Mark knows a bit about success and what it takes to reach the top of one's industry. Mark began his career at Citrix as a middle manager in its Marketing Department, eventually rising to the ranks of CEO. You have to be realistic about who you are. Mark explains that, “There are two fundamental strategies. It's a strategy.

Mentor 254

Mentor Santa Barbara RSS Startup 254

InfoChachkie

JUNE 18, 2012

As described more fully in Startups Are A Remix , Innovators iterate and combine preexisting ideas until they incrementally modify an invention such that it embodies a marketable value proposition upon which a sustainable company can be created. I promise I will never Tweet about cars, caviar or that killer burrito I just ate.

Ideas 221

Ideas RSS Technical Review .Net 221

Both Sides of the Table

APRIL 13, 2011

RSS was something that had appeared.” “….I We have a theme we call Protocol, which are technology protocols and markets built around technology protocols like SMTP for email and RSS. Deal evaluations the Foundry way, which continues into a great discussion about VC decision-making processes. Human Computer Interaction.

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288