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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Best damn marketing tool by an order of magnitude. Separate Blogging from Marketing. Subscribe the the RSS feed for each of these.

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Using Social Media To Deal With Customer Trolls

InfoChachkie

Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Tige Young''s social media missives. Share and Enjoy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378
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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. The conference ends with the Champion Awards Dinner.

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Four Recruiting Lessons From Grandpa

InfoChachkie

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Much of my traffic is through referring websites and/or social media.

Blogging 373