Both Sides of the Table

JUNE 9, 2013

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 96

Marketing Metrics Social Media Content 96

TechCrunch LA

FEBRUARY 19, 2020

Every company in the Yellow portfolio will receive $150,000 mentorship from industry veterans in and out of Snap, creative office space in Los Angeles and commercial support and partnerships — including Snapchat distribution.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

FEBRUARY 16, 2018

has released its latest report on the state of the Los Angeles technology scene, saying that the city had a "landmark year". pointed at all of the companies in Los Angeles that came out of the demise of MySpace, and argues that the growth of Snap is about to trigger another wave of startups in the market. In the report, Amplify.LA

Snapchat 100

Snapchat Venice Los Angeles Report 100

socalTECH

MAY 31, 2019

the parent firm of Snapchat , has sold off Placed , a developer of location intelligence and offline attribution software tools. Foursquare said the acquisition will deepen its location technology platform. Los Angeles-based Snap Inc. , Financial terms of the acquisition were not announced. had acquired Placed in 2017, paying $135.2M

Snapchat 124

Snapchat Acquisition Los Angeles Tool 124

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

Social Media 140

Social Media Media Snapchat Platform 140

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

APRIL 3, 2018

The report said the move is related to an effort by Saudi Arabian Crown Prince Mohammed bin Salman to help train Saudi youth to develop content for the market. READ MORE>>.

Southern California 113

Southern California Report Snapchat Venice 113

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 101

Social Media Media Marketing Snapchat 101

socalTECH

FEBRUARY 14, 2020

James Borow: One of the takeways in LA, is that at a minimum, we're actually as strong an engineering market as Silicon Valley is. The lesson for me, and for most LA entrepreneurs, is that this is a market which can support a huge, massive business. Snapchat was able to recruit a huge talent base.

Snapchat 113

Snapchat Startup SpaceX Los Angeles 113

Both Sides of the Table

MARCH 6, 2016

In 2016 I finally cracked SnapChat with the launch of Discovery. It’s hard to be discovered on SnapChat right now so I occasionally tweet my SnapChat add handle: https://www.snapchat.com/add/msuster. So this dude on Twitter says that I’m “trying to hard” because I’m using SnapChat in a new way.

Snapchat 150

Snapchat Product Startup AMA 150

socalTECH

APRIL 24, 2017

Los Angeles-based influencer marketing software developer Influential says it has named Michael Lin as its new dual CFO and COO. Lin was previously CFO at Mavenlink and Cake, and also served at Gehry Technologies and Fast Search and Transfer. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence IBM IBM Snapchat 113

Both Sides of the Table

MARCH 11, 2014

LA has a serious technology scene. Last week displayed the best of LA last week for a gala event of all of Upfront’s portfolio companies + the CEOs of many of LA’s top technology companies + 75 VC firms from LA, SF, NY & Boston + 25 LP Funds + the Chairman of Yahoo! And I’m proud of that, too. Maker Studios.

Startup 318

Startup Santa Monica Snapchat Yahoo 318

Both Sides of the Table

NOVEMBER 15, 2014

A few years later they announced $150 million in a funding round at $1 billion+ valuation and are ramping up jobs to secure their market-leading position. And consider Snapchat – one of our hometown favorites as they’re based in LA (Venice Beach). Locally we call it “the Snapchat effect.”

Company 369

Company Companies Startup Snapchat 369

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. This part isn’t new.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

Social Media 95

Social Media Media Snapchat Platform 95

Both Sides of the Table

MARCH 6, 2017

He was running to be the 42nd mayor of Los Angeles and he outlined his vision to “open up the city government to technology and innovation” if he were elected. He wanted to bring the same level of technology focus and energy that Mayor Bloomberg had brought to New York City.

Riot Games 191

Riot Games Los Angeles Technical Review Venture Capital 191

TechCrunch LA

SEPTEMBER 14, 2018

The world’s top tech companies have heavily invested in AR/VR and are persistent in broadcasting the technologies’ potential to blur the lines of how consumers interact with the digital world. Beyond the tech titans, it’s the small startups that are dialing into what’s missing in the ecosystem right now.

UCLA 185

UCLA Startup Snapchat Los Angeles 185

socalTECH

JULY 21, 2017

We've combed through our database of companies to figure out which companies are involved in this industry here, ranging from key developers of military UAS/UAV platforms, to startups developing the software behind the growing consumer drone market. How is the parent company of Snapchat involved in drone development? Our list below: 1.

Southern California 113

Southern California Company Companies Palmdale 113

Tech Zulu Event

JULY 16, 2013

Founded in London in 2006, the Hub is a global network of social enterprises with each individual chapter acting as a gathering place for innovation, technology, creativity, and positive change. Marketing: SteelHouse. Fun Fact: Technology is in their DNA. Social Media: Snapchat. Social Enterprise: Hub LA.

Startup 111

Startup Snapchat Venice Social Media 111

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 64

Social Media Media Snapchat Platform 64

socalTECH

MAY 7, 2018

We viewed this as a central marketplace which would allow drivers to be put in the driving seat, get paid what they want, go where they want to go, and get paid the market price, and would help solve this issue. The trucking industry, as you mention, isn't great about technology. Lidia Yan: You're right. We're hiring.

Startup 173

Startup Pricing Marketing Entrepreneur 173

Both Sides of the Table

JULY 23, 2014

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). But markets value high growth over short-term profitability. Where are we today?

Venture Capital 398

Venture Capital Technical Review Startup Seed Funding 398

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology. The majority of our time is now spent online. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

SEPTEMBER 14, 2016

Most recent investments: Ring, Flipagram, Snapchat. Most recent investments: Zingle, Thrive Market, Fluent, Comparably. Local exits: Maker Studios, Viddy, AwesomenessTV. Kleiner Perkins Caufield and Byers 7 deals. Local exits: Dollar Shave Club, Telogis. Crosscut Ventures 6 deals. Local exits: Gradient, Lettuce, Shift, ShoeDazzle.

Southern California 100

Southern California Dollar Shave Club Lootcrate Orange County 100

LATechDigest

SEPTEMBER 26, 2016

Venice-based SRFR just launched a technology to easily stream video content from your mobile device to smart television, including videos from Facebook, Dropbox, Snapchat, and your camera roll, all without having to purchase a separate dongle or stick to plug into your TV.

Mobile 40

Mobile Snapchat Venice Content 40

socalTECH

SEPTEMBER 19, 2014

Last year, we compiled our first list of the socalTECH 50 : our attempt to pick fifty people here in Southern California''s technology industry who represent some of the best of what the region has to offer, and which we though people ought to keep an eye on. So, how will we do this year?

SoCalTech 166

SoCalTech Acquisition Truecar Southern California 166

socalTECH

NOVEMBER 19, 2015

We've attempted to do that for the last three years, trying to ferret out exactly who the people--not companies--are to watch in the region's technology industry. Phillipe Browning , SnapChat. Gunnar Lovelace and Nick Green , Thrive Market. Who are the top 50 people to watch in Southern California? Julien Bellanger , Prevoty.

SoCalTech 100

SoCalTech Lootcrate Southern California Snapchat 100

socalTECH

DECEMBER 27, 2016

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. What's your favorite technology gadget, device, or innovation you ran across this year? Finally, what do you think will have the biggest impact on the technology industry in 2017?

Southern California 113

Southern California Social Media News Entertainment 113

Both Sides of the Table

JUNE 30, 2016

You will build out features or expend to platforms — often before you have enough market feedback to warrant it. My analogy was that there are markets where it’s relatively easier to raise capital and therefore you should take a little bit more but you should create a budget where you only spend 70% of what you raise on a pace of 18 months.

Startup 292

Startup Software Review Pricing Entrepreneur 292

socalTECH

NOVEMBER 19, 2013

We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Amanda MacNaughton , PromoJam (Glendale, marketing software). Evan Spiegel , SnapChat (Los Angeles, mobile app).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

TechCrunch LA

JANUARY 14, 2019

At Betaworks, the firm is exploring the popularity of these virtual characters — and the role that artificial intelligence and new content creation technologies will play in reshaping entertainment and social media platforms. “We saw the impact that the rise of mobile was having on linear. ”

Social Media 261

Social Media Content Media Artificial Inteligence 261

Both Sides of the Table

SEPTEMBER 17, 2017

And while many of the people bringing you the great applications and infrastructure you now rely on are benevolent, there is of course an inbuilt incentive for these companies to use their scale advantages to continue to dominate the markets they’re in, making it harder for upstarts to compete. It’s Hobbesian economics 101.

Course 280

Course Startup Framework Marketing 280

socalTECH

MAY 12, 2017

We saw a huge gap in this market in terms of car content, and took a young, fresh, and different look at what it is to be a car enthusiast. We've taken the latest change in technology and motor sports, and everything, which has been under-represented online, and built Donut Media. What channels are you distributing this through?

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

FEBRUARY 5, 2019

For the kinds of investments we make, where there are always great engineers and technology behind it, if it ends up it's hard to get that to market, you can always sell it for 1x, or half your money, or 3x. Something like a CrowdStrike might be worth more than a Snapchat, in the end. At this point, AI is table stakes.

Funding 160

Funding Capital Artificial Inteligence Startup 160

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company. how to build an initial sales organization.

Startup 325

Startup Sales Technical Review Software Review 325