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GraphEffect Taps Social Media Experts For Advisory Board

socalTECH

Santa Monica-based GraphEffect , which develops social marketing software, is tapping a bank of experts in the social media industry for its advisory board, the company announced today. Ollinger was an earlier employee at Facebook, and also served at Launch.com and Yahoo. Kropp and Hari Menon to the advisory board.

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Disney Names Playdom's Pleasants, Yahoo's Pitaro As Co-Presidents

socalTECH

Burbank-based Walt Disney said this weekend that it has promoted John Pleasants, the former CEO of Playdom , as co-President of its Disney Interactive Media Group , along with James Pitaro, most recently of Yahoo! Pleasants joined Disney in July, when Disney paid more than $760M for social games developer Playdom. READ MORE>>.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. ConstantContact is email marketing software.

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UberMedia Names VP

socalTECH

Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman has also served at Technicolor, Overture/Yahoo! Search Marketing, and Citysearch.com.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.