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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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HireRight Adds Social Media Screening

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Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. Financial details of the deal were not announced.

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Jukin Media Names GM of Brands

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Culver City-based Jukin Media , which identifies and licenses trending and viral user-generated content to traditional media, has named Craig Parks as its GM of Brands, the company said this week. He also served at Participant Media as SVP of Live Programming. READ MORE>>.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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Likeabilitee Helps Identify Users's Most Popular Facebook Posts

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Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

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FanAI Buys Waypoint Media

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Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Financial details of the buy were not announced. FanAI is led by CEO and founder Johannes Waldstein.

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Likeabilitee Helps Identify Users' Most Popular Facebook Posts

socalTECH

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

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