Startup Professionals Musings

MAY 20, 2017

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

SEPTEMBER 15, 2014

There were many moments in each space when pioneers were funding startups and the press hadn’t written much about them and if you were a typical investor you were still funding the last trend while some VCs were trailblazing into new categories. Almost nobody believed and now look at it. Online education. 6SensorLabs.

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

NOVEMBER 5, 2014

The press around the raise & company was fantastic and the promise of their technology – wireless charging that works as easily as WiFi – would positively affect many of our lives. When I think about the people in our generation I most respect: Elon Musk, Larry Page, Richard Branson – they are optimists to a fault.

Technical Review 417

Technical Review Startup Software Review Course 417

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Here''s how they pulled it off.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus. I could go on & on.

Gogii 310

Gogii Invest Blogging Startup 310

Tech Zulu Event

NOVEMBER 18, 2011

Among some tech press releases from this week include a few announcements from local LA-based venture, ImageCollect , a micro-stock celebrity photo library, high-res and all prelicensed. All images are pre-approved for use in editorials, magazines, e-publications like blogs and pages, and personal prints.

Press 69

Press Entertainment Pricing Blogging 69

Both Sides of the Table

JUNE 18, 2010

An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. We also talked about how brands are increasing driving much of their traffic to Facebook and away from their own web pages. Independents: Millennial Media , Greystripe , Medialets , JumpTap , Mojiva.

Venture Capital 225

Venture Capital Google Web Sites 225

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Here''s how they pulled it off.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

InfoChachkie

MARCH 14, 2012

Do not be deterred by the initial bad audio and tracking – skip to 1:20 to avoid the lame intro of Jobs harvesting carrots while wearing in a neatly pressed, white dress shirt. His logo, not the blank page, is what represented “a hundred thousand bucks down the drain.”. The reason I did this was to floor Steve.

Startup 229

Startup Press Design Marketing 229

TechCrunch LA

OCTOBER 26, 2021

For example, when Tumblr announced it would roll out Post+, a paid subscription product, the company used fan fiction writers as an example of a content creator who could profit from the product. However, Tushnet argues that the use of the blockchain alone isn’t enough to solve the pressing legal questions over derivative works.

Writing 196

Writing Outsource Development Technical Review Examples 196

Tech Zulu Event

JUNE 3, 2014

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

Startup 109

Startup Examples Social Media Media 109

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

JUNE 28, 2012

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Both Sides of the Table

NOVEMBER 13, 2012

He had just received notice from a major media organization that they were going to run a very negative news story. We had agreed to a stated internal policy that even though taking this stance would mean our product would have considerably less traffic it was an important part of what we felt our long-term brand represented.

Press 336

Press Blogging Journal News 336

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media.

Blogging 286

Blogging Startup Writing Summary 286

InfoChachkie

JANUARY 18, 2012

Mark encourages emerging entrepreneurs to be bold, yet he admits that with his first startup, he boldly pushed PR before the product was ready. “I ended up on the front page of the Business Section of the Financial Times. But our product wasn’t ready for primetime. Getting press is sales. Flip Burgers.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. It’s how we package our company story and drive our press coverage. I used these boxes to imagine what existing film, tv, radio & print media companies did in each of these areas.

Writing 356

Writing Startup Ideas Summary 356

socalTECH

NOVEMBER 17, 2010

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? A few companies have aggregated all of that free media out there from those marketing materials.

Startup 190

Startup Los Angeles Content Hollywood 190

Jason Nazar

AUGUST 15, 2013

Referring Traffic / Press. Social Media. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

MAY 23, 2012

Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Jason Nazar

MAY 2, 2016

If you are inventing or creating a product, understand patents and register for one at the USPTO. Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Create and manage your social media presence. Determine a pricing system for your product(s). Set up your Yelp page.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. I’d link to it but it’s behind a paywall. YOu should check it out. OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Jason Nazar

JANUARY 14, 2009

Referring Traffic / Press. Social Media. Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content. The more pages indexed, the more traffic you will get. Search Engines.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

JULY 10, 2011

And better yet, the company has a product that will turn the stream into a lake. DataSift has a product that builds a permanent database for you of just the information you want to capture. Some will cite my investment two years ago in social-media advertising company Ad.ly What does that mean? It is the town hall.

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

MARCH 11, 2016

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on.

Snapchat 150

Snapchat Screening Venture Capital Guide 150

Both Sides of the Table

JANUARY 29, 2017

Here is a quote you should regret believing “ The press takes him literally, but not seriously; his supporters take him seriously, but not literally.” Steve Bannon has said the media is “the opposition party” and “should just shut up.” You should all take him literally. We should take him literally. Aren’t you overblowing this?

Startup 150

Startup Media Social Media Activity 150