Both Sides of the Table

FEBRUARY 14, 2010

The headlines in the media are filled with that latest stats. In data analysis you want to look for “primary&# research, which means the person who initially gathered the data. But all of the data projections were so different so I decided to call some of the research companies and ask how they derived their data.

Statistics 415

Statistics Startup Report Research 415

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media 127

Social Media Media Metrics Satisfaction 127

Eric Greenspan

MAY 9, 2013

About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. The post The Social Media Rules of Engagement appeared first on Eric Greenspan. Social Marketing dos and donts rules Social media' When you want my help, ask, in a message. Everyone wins in this scenario.

Social Media 117

Social Media Media IBM IBM 117

socalTECH

SEPTEMBER 22, 2016

Santa Barbara-based data visualization software developer Graphiq , and media measurement provider mediaQuant said on Wednesday that the two are in a new partnership, which will make mediaQuant's data available via Graphiq's visual tools.

Media 100

Media Santa Barbara Tool Research 100

socalTECH

FEBRUARY 22, 2013

Valencia-based Sanguine Biosciences , a startup developing a service around blood sample collection for research and development, said Thursday that it has closed on a seed financing round. Size of the round was not announced. The funding was led by INVENT Ventures and Heliant Ventures. READ MORE>>.

Seed Funding 157

Seed Funding Sample Funding Research 157

Xconomy

DECEMBER 31, 2018

It is a commonly held belief that academic research institutions, including those in New York City, are fierce competitors. However, most New Yorkers may not realize that the City’s research institutions—including Columbia University (where we both. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Research 96

Research Technology San Diego Develop 96

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? We have five more shows coming on the luxury side.

Media 150

Media Report Advertising Content 150

socalTECH

FEBRUARY 15, 2013

How do you get technology developed by researchers deep within a university, and make that visible to to the public? The day ended with live demonstrations of technologies discussed during the event, as well as additional projects under development at USC. USCs Image Courtesy of USC News). READ MORE>>.

USC 197

USC Research Training Southern California 197

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

InfoChachkie

AUGUST 26, 2013

It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight. The sad reality is that PR firms value their affiliations with media and industry gatekeepers more than their relationship with any single client.

Marketing 247

Marketing Entrepreneur Journal Media 247

socalTECH

MAY 29, 2014

Los Angeles-based uSamp , the developer of market research products and services, said yesterday that it has named Joe Jordan as its new Vice President, Panel Operations. Jordan was most recently Strategic Account Director, Media & Entertainment, for Networked Insights. He also has served at Troy Research and other companies.

Research 138

Research Entertainment Los Angeles Mobile 138

TechCrunch LA

MARCH 18, 2019

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. If we ask what we could have done to mitigate some of these problems, one can easily name two.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

socalTECH

AUGUST 27, 2014

We had worked at another organization together in online marketing, and learned every aspect of the business, from closing new deals, on-boarding new clients, to building media plans. We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

socalTECH

SEPTEMBER 8, 2020

Steuer was most recently Chief Research Officer at Omnicom Media Group (OMG). The company says Steuer has been in media research and audience-based media planning for nearly two decades. VideoAmp is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group. READ MORE>>.

Research 113

Research Advertising Media Los Angeles 113

socalTECH

JANUARY 15, 2018

SpaceX successfully returned its Dragon capsule to earth, with around 4,100 pounds of scientific research and hardware on Saturday, after nearly a month parked at the International Space Station. The static fire test window opens at 4pm ET, according to local Florida media. READ MORE>>.

SpaceX 153

SpaceX Research Media 153

socalTECH

APRIL 6, 2012

He also has served at Captive Media, Ascent Media Group, and Technicolor Digital Cinema. The center's current projects include a number of 3D content development and research efforts; social media projects; cloud computing; and more.

USC 140

USC Entertainment Technology Southern California 140

socalTECH

AUGUST 18, 2010

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. READ MORE>>.

SEM 174

SEM Funding San Diego SaaS 174

socalTECH

SEPTEMBER 12, 2013

Los Angeles-based venture capitalk investor Upfront Ventures is expanding its Los Angeles firepower this morning, adding longtime digital media veteran Hamet Watt as a venture partner. Upfront says Watt will focus on startup companies in digital media and health sectors including the quantified self. READ MORE>>.

Los Angeles 127

Los Angeles Media Research Capital 127

socalTECH

OCTOBER 29, 2012

In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. From research and working with IAC, was saw that more than fifty percent of the videos online are web humor and comedy. As we did that, the industry and research started to grow around us.

Content 230

Content News Startup Research 230

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

TechCrunch LA

SEPTEMBER 9, 2019

A bit of research into the portfolio of investments Rodriguez had amassed revealed that he hadn’t made a specific bet on a fitness app yet, so Hamilton reached out to a mutual friend and asked for a meeting. For the founders of Fitplan, bringing Rodriguez on board will allow them to move deeper into the tailored fitness vertical.

Training 199

Training Social Media Los Angeles Media 199

socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Fizziology's software uses social media sites (Twitter, Facebook, Instagram, Sina Weibo, etc.)

Social Media 113

Social Media Research Entertainment Equity 113

socalTECH

JULY 26, 2019

Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

Electronic Arts 113

Electronic Arts Research Entertainment Equity 113

socalTECH

JULY 6, 2017

The funding came from Newport Beach-based Acacia Research Corporation, along with others. According to Acacia Research, the new funding will go towards delivering "Flippy" the robotic kitchen assistant to the market. Zito was previously at Goto/Overture, Socialvibe/TrueX Media, Cramster, and PayMyBills.com. in a funding round.

Artificial Inteligence 124

Artificial Inteligence Pasadena Research Media 124

socalTECH

MARCH 14, 2018

Checci was recently Chief Marketing Officer at YP, and also previously had been at Bain & Company, where she had been Principal in Bain's Technology, Media and Telecom practice, where the company said she spent nearly a dozen years. The company recently announced a $60M funding round.

Santa Monica 133

Santa Monica Research Media Funding 133

socalTECH

AUGUST 4, 2021

Irvine-based ThoughtWorld, a new market research and social media platform, says it has raised $2M in an angel investment round. The company, led by CEO Robert Ming, says the round gave it a valuation of $10M. The company says it launched the Alpha version of its platform on July 21st.

Social Media 113

Social Media Platform Research Media 113

socalTECH

SEPTEMBER 24, 2020

Los Angeles-based media and entertainment research firm MarketCast says it has acquired data science services provider Deductive. According to MarketCast, Deductive--formerly known as Dativa--will help expand its data science services for media and entertainment companies and brands.

Entertainment 113

Entertainment Acquisition Media Research 113

socalTECH

SEPTEMBER 24, 2014

You can press a button, and it scans the social media chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. Ali Khoshgozaran: During my five years at USC, my research was in the area of spatial and temporal information management. What drove your interest in this area?

USC 236

USC Southern California Organization UCLA 236

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Consumers are doing their own research and don’t want to engage a pushy salesperson or message. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

OCTOBER 31, 2013

Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

socalTECH

DECEMBER 14, 2012

Helinet , a provider of flight services to the entertainment, media, and other industries which is based in Van Nuys, said Thursday that it has acquired Shotover Camera Systems , a developer of a gyro-stablized, camera systems used for shooting aerial footage in Ultra High Definition.

Van Nuys 138

Van Nuys Funding Entertainment Research 138