Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

InfoChachkie

AUGUST 22, 2016

I had the honor of moderating a panel of three SaaS CEOs who have collectively raised nearly $40 million of venture capital and are on their way to breakout success: Reed Shaffner of Workpop , Jerry Jao of Retention Science and Ara Mahdessian from ServiceTitan. The Most Important Metric. Such metrics will obviously differ.

Customer 100

Customer Custom Cornerstone OnDemand Metrics 100

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. Perspectium recently raised a funding round from TVC Capital.

SaaS 113

SaaS Startup Customer Custom 113

socalTECH

DECEMBER 20, 2017

At productboard we aim to bake best practices of product management straight into the interface, so you can improve the way you manage your products right out of the box. In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Why has product management be so slow to adapt?

Technical Review 100

Technical Review Metrics Ideas Product 100

socalTECH

JANUARY 2, 2020

While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. One of our SaaS companies made great strides with a new product. Two lessons learnedand relearned!

Capital 100

Capital SoCal Southern California SaaS 100

Both Sides of the Table

JULY 21, 2014

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” How frequently they’re using the product? ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

SEPTEMBER 10, 2021

We back very early stage companies and work alongside executive teams as their build their teams, launch their products, announce their companies and raise their first downstream capital rounds. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. just to name a few!

Venture Capital 471

Venture Capital Writing Invest Pricing 471

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

socalTECH

MARCH 19, 2013

The company said the new product includes reporting tools and metrics to track marketing programs. The new product starts at $39.99 Mogreet said the new offering is an extension of its enterprise text marketing solutions, specifically built for SMBs. a month for 1,000 messages a month. READ MORE>>.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

socalTECH

APRIL 12, 2012

Visier develops software which helps companies understand metrics such as employee turnover, retention, and employee productivity. Financial details of the deal were not disclosed. Cornerstone OnDemand's software is used by companies to manage recruiting, employee development, and other HR-related tasks. READ MORE>>.

Cornerstone OnDemand 124

Cornerstone OnDemand Santa Monica Metrics Report 124

socalTECH

SEPTEMBER 20, 2010

For investors, it gives them a dash board of key metrics, and ensures those investors stay in the loop. This was back when you had to do a couple of rounds of funding to just get your product out of the door. So back to the company--is the product live yet? Who would find this most useful? Thanks, and good luck! READ MORE>>.

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. I understand the desire for hiring someone who is going to product product. How are we going to manage the product roadmap? What do we build in-house or outsource?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Steve Reich

JUNE 11, 2012

MindBodyOnline is a terrifically succesful SaaS company, based in San Luis Obispo, that provides scheduling and transactional software for Yoga studios, hair salons, and spas. MBO is very metrics driven, and their shareholder reports are dense with detailed, disciplined reporting that remind you that Rick is former Naval officer.

Customer 97

Customer Custom Software Review SaaS 97

Both Sides of the Table

AUGUST 20, 2015

We’ve had just one market since then and it could confuse one into thinking: every deal finds downstream investors, every company good or bad finds a home, you know anything at all about brazil, india, china or even saas sales, ecommerce or analytics (you know all these in a bull market). You grow from 8 to 45 people over night.

Funding 150

Funding Venture Capital Startup Marketing 150

InfoChachkie

JULY 20, 2015

Lifestyle businesses are typically looked upon with derision by investors, as they generally do not have economic metrics that lead to large exits. According to Doug, “ productivity fell dramatically whenever the surf was up.”. Three decades later, it has matured into a multi-hundred million dollar product category.

Santa Barbara 100

Santa Barbara Startup Sales Entrepreneur 100

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.” They know you exist, but any change is painful.

Product 86

Product Marketing Education Examples 86

socalTECH

JULY 8, 2009

I always yearned for better metrics to allow our customers to make better decisions. They saw the natural connection, and we were funding in August with our product, and started marketing in March. Steve Goldman: Ad agencies are loving our product for a couple of reasons. I also worked at BBDO. in social psychology.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

MAY 2, 2017

After refining their metrics even more, they doubled their performance, and then quadrupled it. Using that data, we started telling people to have face to face metings, telling agents that if they would meet a client face-to-face, they would get rewards through deal credits. READ MORE>>.

Sales 145

Sales Startup Email Tool 145

socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. The more intriguing topic becomes what’s happening around the products. This year’s TZ #startupforecast (Jan 28, 2014) was no exception.

Startup 95

Startup Google Education Venture Capital 95

SoCal CTO

JULY 23, 2012

While I do fill that role at the moment, I'm a little hesitant to refer to myself as a CTO as we still haven't launched a product, acquired a single user, or turned or a penny in profit. How are we going to manage the product roadmap? What’s our purchase, licensing, SaaS strategy? What kinds of spikes in traffic could we have?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

Both Sides of the Table

DECEMBER 9, 2013

should we charge for our product or be freemium? should we charge SaaS revenue, ad revenue or volumetric billing revenue? do we have the right product strategy? Schedule 1:1 calls 1 week before the meeting to walk each board member through the key issues / performance metrics in the business.

Writing 337

Writing Venture Capital Help SaaS 337

SoCal CTO

AUGUST 3, 2010

SaaS 101: 7 Simple Lessons From Inside HubSpot - OnStartups , July 19, 2010 It’s been a little over 4 years since I officially launched my internet marketing software company , HubSpot. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. Not so bad. Performance.

Startup 217

Startup Venture Capital Blogging Software Review 217