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Image Metrics Names VP

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Image Metrics is a developer of markerless facial animation software and related services for the film and videogame industry.

Metrics 140
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Technology Roles in Startups

SoCal CTO

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign.

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Interview with Mike Starkenburg, Image Metrics

socalTECH

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Tell us about your facial animation technology and how it's used? Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business.

Metrics 100
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

Put simply – you need enough users in a segment who care about what you’re doing to dictate investing further in the product or in sales & marketing resources. One of the things I have observed over the years is that a hard charging sales oriented founder/CEO can often hide the defects in a product. The money quote.

Startup 401
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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

He talked about how for centuries education had “no technological core” (meaning it was bound by physical locations) and thus disruption was very difficult. Internationalization of Technology. We spoke about what succeeds early in technology market evolutions. If you have some time I highly recommend watching it.