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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. Here is our list: Hootsuite.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.

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Cybersecurity Firm Illumio’s Alan Cohen on the Tech Backlash of 2017

Xconomy

Any year-end review of technology news must also include reports on Russian hacking of the 2016 election campaign, and the manipulation of social media channels to spread false and divisive political messages.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

Startup 105
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Callaway and Uber Partner | The Next Wave In Event Transportation

Tech Zulu Event

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Few have tried in recently months with little success; generally due to city regulations on competing with the local taxi services, but Callaway’s social and brand presence should help this be success.

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The Radical Evolution of Mobile Apps

Tech Zulu Event

And apparently, that’s what mobile applications do better – just ask the fast-growing number of app users. This is the consequence of the switch from desktop and laptops to mobile devices like smartphones and tablets. Of that smartphone internet time, mobile apps take up 86% of usage and only 14% access time via the mobile web.

Mobile 40