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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of a keyboard.

Web 334
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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. It just didn't dawn on me how common this need is.

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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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ParkMe Improves Web Mapping Features

socalTECH

Los Angeles-based ParkMe , which offers up an online service and mobile apps to help drivers find nearby parking spaces, has rolled out a new, improved web mapping interface. The company has updated its web service with ability to save reservations, find open spots faster, pay for parking, and more. READ MORE>>.

Web 187
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. That's a huge amount of mobile traffic.

Mobile 224
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Interview with Michael Schneider, Mobile Roadie

socalTECH

Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? Taylor actually came in through the front door, and just signed up on our web site.

Mobile 239