socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. RingRevenue's technology helps track the source of inbound calls from affiliate networks. Financial details of the partnership were not announced.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

Startup Professionals Musings

JULY 3, 2022

TikTok is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities?

Social Media 140

Social Media Media Snapchat Platform 140

socalTECH

OCTOBER 16, 2014

server advertising technology display network mobile spreeify' Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

OpenX 133

OpenX Mobile Networking Advertising 133

socalTECH

JANUARY 30, 2020

Ventura-based 3D printer developer Nexa3D says it is expanding its reseller network, and added a new reseller covering the Eastern United States. Nexa3D said that it has partnered with Cimquest , a provider of 3D pritenrs, manufacturing, and design products.

Networking 113

Networking Ventura Design Product 113

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.

Networking 154

Networking Marketing Idealab Pasadena 154

SoCal Tech Calendar

MARCH 23, 2017

Mix, mingle, and network with other advertising professionals. Wednesday, March 29, 2017 -- LA Ad Pros. With technology, the advertising industry is going under massive disruption right now. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link] (more)

Advertising 100

Advertising Networking Technology Company 100

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders.

Mobile 223

Mobile Media Advertising Networking 223

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers from a number of partners, enhances that content, and distributes that through partner web sites.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

socalTECH

APRIL 24, 2014

socialactive spreeify social networking advertising html5' The company said that the new technology allows advertisers to embed social engagement options--such as Facebook, Twitter, Pinterest and other post/follow buttons--directly within IAB HTML5 advertising ads. Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

JANUARY 21, 2020

El Segundo-based MOX Networks , the fiber optic network operator owned by billionaire Dr. Patrick Soon-Shiong, is expanding in West Virginia, saying it has just added a new Columbus to Ashburn route through West Virginia. READ MORE>>.

El Segundo 124

El Segundo Networking Technology Company 124

socalTECH

APRIL 26, 2019

H Code said it has signed up Peruvian television network Amrica Televisin, and will represent all of that network's digital ad inventory. Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. Hispanic market, has signed a new publisher, the company said Thursday.

Networking 113

Networking Advertising Los Angeles Help 113

socalTECH

AUGUST 15, 2016

Los Angeles-based mobile ad network operator Airpush is adding mobile device targeting and detection to its ad network, in a partnership with ad technology provider Afilias , the two said this morning. Airpush, led by Asher Delug, offers up an mobile ad network made up of over 150,000 apps on Android and iOS. READ MORE>>.

Mobile 100

Mobile Advertising Networking Los Angeles 100

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site.

Networking 138

Networking Advertising Sites Marketing 138

Both Sides of the Table

NOVEMBER 13, 2014

As a result we need somebody well networked into these communities already. Her network from her educational institutions alone has friends in all of the top tech, media & banking institutions. We didn’t hire a recruiting firm – it was always going to come from our network. billion IPO), Envestnet (Chicago, $1.25

Venture Capital 408

Venture Capital Startup Outsource Development CitySearch 408

socalTECH

SEPTEMBER 7, 2016

The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. eMarketer said it calculated the ad revenues based on its own revenue model, consumer adoption estimates, monetization trends at similar social networks, and monetization assumptions for different Snapchat ad products.

Snapchat 100

Snapchat Report Social Network Venice 100

socalTECH

FEBRUARY 3, 2014

The two said the new exchange--billed AirX --will provide real-time bidding on Airpush''s ad network, which offers up advertising via more than 120,000 Android apps.

OpenX 168

OpenX Mobile Advertising Pasadena 168

socalTECH

DECEMBER 4, 2009

Apparently, the new ad network was a result of difficulties GumGum had in monetizing its non, IAB-standard inventory through existing ad networks. The firm said that Bedrock allows publishers to create ads and allow advertisers to bid on those ads, on a cost-per-click basis.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

MARCH 3, 2014

Los Angeles-based Mandalay Digital Group said this morning that it has signed on a new set of partnerships in the advertising area, adding Ad Networks Appia, AppLift, Mobile Fuse and Taptica all as ad partners for the company. Financial impact of the partnerships were not announced.

Advertising 138

Advertising Mobile Los Angeles Content 138

SoCal Tech Calendar

OCTOBER 1, 2008

How do ad networks work their magic?" Thursday, October 2, 2008 -- "What's the secret?: Thursdays In The Mix. Panel includes Shayne Mihalka- CEO/ Founder of Underdog Media (former SVP of ValueClick); Michael Brauch- Media Director, aCerno; Matt Boyd – SVP, ValueClick Media; and Tom Alexander-Director of Sales, Dedicated Media.

Networking 100

Networking Media Sales 100

socalTECH

MARCH 1, 2016

Venice, California-based Snapchat has hired on Facebook executive Sriram Krishnan, who had headed up Facebook's ad network for the last few years, according to a report on Monday. Krishnan ran Facebook's Audience Network, its effort to sell display and video ad space on Facebook apps. READ MORE>>.

Snapchat 100

Snapchat Venice Networking Report 100

socalTECH

JUNE 12, 2014

The company--which until now was known as PaeDae--said it is delivering a product which allows for universal, validated ad delivery across different ad networks, to help address fraud and viewability of their ads on mobile. Mobile Majority is led by Rob Emrich.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

Southern California Edison Blog

NOVEMBER 9, 2020

School network scalability is essential for ensuring that schools have a reliable network. The education sector tends to have limited resources dedicated to IT investments which can make it challenging for schools to integrate the network technologies and keep up with the latest advancements.

Networking 79

Networking Cloud Computing Education Resource 79

socalTECH

SEPTEMBER 19, 2017

Venice Beach-based Zefr , which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne previously also has worked at BBDO. READ MORE>>.

Networking 113

Networking Venice Advertising Sales 113

socalTECH

MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. According to Airpush, those numbers are 100 percent growth since August of 2012. READ MORE>>. airpush mobile advertising android application smartphone'

Mobile 180

Mobile Advertising Los Angeles Tool 180

socalTECH

APRIL 24, 2017

Rover.com said the move is a result of its recent acquisitino of dog sitting network DogVacay. Rover.com rolled out a new set of ads, including Meet the Dog People , which it says is a result of adding DogVacay's network of over 100,000 dog sitters in the U.S. million in marketing this year. and more than 75,000 active dog walkers.

Santa Monica 113

Santa Monica Advertising Activity Networking 113

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

socalTECH

SEPTEMBER 21, 2009

Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. The vertical network. ValueClick's first vertical ad network, AdRx, targeted at health and wellness, was launched back in September of last year. with children under 18, and who spent time online.

Westlake Village 133

Westlake Village Networking Advertising Sites 133

socalTECH

DECEMBER 21, 2016

The Russian operation apparently set up their own network of fake web publishers, which were used to collect payments from displaying video based ads, which were shown to a network of "bots" rather than real humans.

Advertising 100

Advertising Web Los Angeles Networking 100

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. Lyfe Mobile offers a robust ad network that advertisers can build out their entire mobile campaign on.

Mobile 102

Mobile Networking Advertising Southern California 102

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

Google 157

Google Networking Santa Barbara Advertising 157

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

SEPTEMBER 12, 2008

Sherman Oaks-based GoTV Networks, a venture-backed developer of mobile new media, said this week that it has inked three partnerships with mobile advertising firms. According to GoTV Networks, it has teamed with Millennial Media, digital SIDEBAR and Ad Infuse to provide mobile ads alongside its content.

Sherman Oaks 100

Sherman Oaks Networking Advertising Content 100

socalTECH

JULY 2, 2014

Pasadena-based Jacobs Engineering Group announced yesterday that it has completed its acquisition of Federal Network Systems (FNS), the Ashburn, Virginia systems integrator in the communications, information technology, and data security market. Financial terms of the buy were not announced. READ MORE>>.

Acquisition 138

Acquisition Networking Pasadena Marketing 138

Both Sides of the Table

MARCH 30, 2010

He knows the ad management and ad network businesses. it has created a comprehensive rules-based ad “flighting&# system, providing you with the same tools that ad networks currently use to help themselves make more money. I’ll explain in detail below. So what about the ad management business excites me?

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 11, 2014

Electus Digital owns the similar, humor sites CollegeHumor and Dorkly, and the move will allow the company to sell ads across all three of the sites under the "CollegeHumor/Cracked Network". Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website.

Demand 149

Demand Sales Media Santa Monica 149