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Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.
Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.
Culver City-based YouTube network Fullscreen said Tuesday that it has hired Justin Danko as Vice President of Sales and Brand Strategy, East Coast. Danko was previously VP of Branded Entertainment at Viacom Media Networks, working on MTVN Music Group and MTV Entertainment Group; he also worked at Comedy Central and USA Network.
Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.
The group said that the free app allows users to find their way to the nearest cookie sale nearby, with dates of the start and end of local cookie sales, and ability to post those sales to Facebook and Twitter. The app even includes an interactive voting feature for favorite Girl Scout cookies, which can also be posted online.
Fountain Valley-based D-Link , the manufacturer of network switches, wireless access points, and other networking products, said today that it has named Michael Hardy as its Vice President of Channel and Enterprise Sales. Hardy was most recently VP of Sales and Business Development at Waterford Technology. READ MORE>>.
It has never been easier to network with really busy thought leaders who can have a huge impact on your career. When expanding your vitrual network, sincerity and charm make a powerful duo, just like in the real world. It is relatively easy to find something legitimate for which you can offer thanks to your network target.
Photo by Juliette F on Unsplash Networking is a critical part of relationship building and there is no event more valuable to building relationships than the proverbial “breaking of bread” with people. You should allow a period for general networking, a chance to eat your first bites of food and some casual catch ups. It matters.
According to FullScreen, the new funding will go towards domestic and intentional expansion, in the areas of technology, audience development and sales. Fullscreen said its clients include NBCUniversal and Ryan Seacrest Productions, and that it now has a network of over 10,000 channels, 150 million subscribers, and 2.5 READ MORE>>.
Santa Monica-based TrueCar , the auto pricing and sales company headed by Scott Painter, said late yesterday that it has sold its one millionth vehicle through its service, and that $31 billion in sales have gone through its network to date. monthly retail vehicle sales. READ MORE>>.
Los Angeles-based ringDNA , the venture-backed startup which is developing artificial intelligence tools to help sales teams, says it has acquired a popular podcast focused on sales. According to the company, it has acquired the sales podcast "Accelerate!", Financial details of the deal were not announced. READ MORE>>.
DataDirect Networks , the data storage systems developer which has significant operations in Chatsworth, reports that it is opening up a new technology center in Paris. The company said that, due to the sales growth, it has expanded its overall headcount by 20 percent since Q1. Financial details of that performance were not released.
Los Angeles-based Subspace, which operates a WebRTC, real time application network, has appointed Davide Petramala as its new Vice President of Sales, the company said today. Petramala was most recently at Avaya, where he was Managing Director of Avaya's public cloud business unit.
Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.
Calabasas-based network testing hardware and software developer Ixia said yesterday that it has shifted to a 100 percent, channel sales model for its enterprise customers. Ixia said the adoption of the model was made to show its "unwavering commitment" to its network of reseller partners.
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
Venice Beach-based Zefr , which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne previously also has worked at BBDO. READ MORE>>.
Anaheim-based broadband networking, Wi-Fi, Internet access, DSL gateway, and connected home electronics manufacturer Zyxel announced this morning that it has shifted its company and brand to fucos specifically on the channel. The company says it is now "Your Networking Ally", providing solutions, not just products, in the networking area.
After college Joanne worked for 4 years in retail apparel at Macy’s where she initially managed sales reps on the floor and then worked as a buyer of clothing. This is where she first developed sales skills. She doubled her salary by going into sales. to $12m in sales. “A lot of sales is innate.
Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping.
Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. There’s a guy in Los Angeles that I met at several tech networking events. A couple of quick stories / examples: 1.
The startup is headed by Joaquin Ayuso de Paul, one of the angel investors in Border Stylo and co-founder of Spanish social network Tuenti.com (acquired by Telefonica). Source of the funding was not disclosed. The company said it is in the midst of a $10M funding round for its efforts.
Too many entrepreneurs I meet in my role as a business advisor still seem to believe networking is all about selling and convincing everyone that what you have will change the world. Effective networkers are quick to empathize with other people, to understand their position and where they are coming from.
The process for raising money from a VC is a sales process and as such much of what is taught in enterprise sales can be applied. While this post is written about raising venture capital (which I always remind entrepreneurs IS a sales process) the lessons can be applied to any sale or biz dev deal. I disagree.
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.
You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. They are now the largest independent network who produce in-house videos and distribute them. There isn’t a more talent-friendly Internet video network out there. Sound familiar? make sure to reach out to team Maker.
He told me in some combinations of device / OS / network they are crashing 4 times per 100. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. In our next meeting I asked them how often it crashed.
Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.
On sales I often talk about “ Why Buy Anything, Why Buy Now, Why Buy Me ” as a tool to think about a sales process. On teams I have a framework for tech teams “ CTO vs. VP Eng ” or on sales I have “ Journeymen, Mavericks & Superstars ” 5. How to network better ? Fund raising ?
The company said the funding will go towards expanding its dealer network across North America, as well as for its technology platform and data analytics capabilities. The funding was led by Kayne Partners Fund, the growth private equity arm of Kayne Anderson Capital Advisors LP. Steve Jillings is led by co-founder and CEO of the company.
Early in a services business there is usually no profits as the company reinvests in hiring people to grow, but by $20 million in sales the company should at least be pulling in 10% profits (if not more) depending on how much is reinvested. Who are your competitors – how much do they charge?&#. It’s pure irony.
Los Angeles-based YouTube network Fullscreen said this morning that it has named Michael Wann as the company''s new Chief Revenue Officer. fullscreen content network youtube executive sales' Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. READ MORE>>.
That’s impressive sales leverage. The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.
Independa said the new funds will go to expand its network of distributors and channel partners, and also will go towards R&D, sales, and marketing. The firm said the funding came from City Hill Ventures, strategic partner LG Electronics USA, and other investors. Independa is led by Kian Saneii. READ MORE>>.
I believe that many social networks confused this idea. Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. The affiliate networking market alone is about a $2 billion industry now.
PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters. “As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters.”.
Let’s say it’s for biz dev purposes, or you’re pitching investors, recruiting, or it’s a sales meeting – whatever. It’s great for sales meetings where you can show your prospects what kind of organization you have. This is best when there’s a reason for a site visit. Meals, meals, meals.
I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. Or on a sales campaign you’ve finally gotten your project sponsor to take you to the “executive committee&# where decisions are made and budgets are agreed.
Once you put your offer in, you enter your credit card, and you commit to the sale. Once that offer is accepted, that make the sale, and the retailer handles the transaction just as if it happened on their own website. We take a commission on the sale, and everybody is happy. Retailers only pay us if the sale happens.
According to the company, it has launched a new app called Favado , which provides grocery coupon information, sales information, and printable grocery coupons to consumers. The app aggregates not just printable, online coupons, but also includes details on newspaper inserts and mail-in rebate offers, on top of information on sales.
Nimble is led by Jon Ferrara, and offers up a service that helps users better track their contacts, customers, sales prospects, and more, and communicate with them via email, social networks, and more. The company's list of startup accelerators include LaunchpadLA, MuckerLab, and many others. READ MORE>>.
Ecommerce company Shopify supports small businesses with technology like ecommerce website builders and retail Point of Sale systems. Deliverr ships over one million orders monthly and gaining its network will more than double the size of Shopify’s fulfillment team. The post Shopify Just Bought the Deliverr Shipping Network for $2.1
Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. That started to hit home when I was diving into the business, and listening to the inside sales guys making calls to buyers.
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