article thumbnail

How to keep ahead of evolving cyber threats

socalTECH

According to a study from network security firm PhishMe , ransomware is delivered by 97% of phishing emails. Such attacks comprise both a technological component – the malware – but it is most often spread through social engineering. How can you keep ahead of evolving cyber threats, then?

Email 185
article thumbnail

10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. A blog is critical, and essentially free (your cost is creating content).

Marketing 106
article thumbnail

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. A blog is critical, and essentially free (your cost is creating content).

Marketing 102
article thumbnail

Interview with Robert Flynn, Aggregage

socalTECH

We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes.

Startup 162
article thumbnail

Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

Tips 92