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Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. Join Stubbs Alderton and Markiles, LLP for this exclusive event! See [link] (more)

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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

You took the risk to start your company. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. So as a startup CEO you constantly have to suspend disbelief. ” A startup CEO’s job is to absorb stress so the team doesn’t have to.

Startup 417
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.

Startup 191
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search.

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Interview with Jonathan David, Tapstone

socalTECH

I started my first business at eighteen, a retail cell phone business on Main Street here in Santa Monica. Having sold smartphones when smartphone were getting started, and figuring out what users want in technology was a skill set that served me very well. You have technology and strategy to maximize ROI. What''s your background?