socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We talked with Dan to learn more about Scour, how it started, what he's hoping to do with it, plus learn more about the firm's hiring plans. Those points add up to a Visa gift card. That's how I was able to fund and start ABCSearch.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

JANUARY 6, 2011

Don’t count on that to fund your startup. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC). The most challenging time is your first couple of years, when your site is unknown, and your page-views are low.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups. Cost per action (CPA). Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

Facebook popularized the short-form “status update&# and this initially is called the “feed&# but over time starts to become known as the “ stream.&# Twitter then popularizes the idea of having only a stream (e.g. So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc.

Ideas 286

Ideas Advertising Google Technical Review 286

Eric Greenspan

NOVEMBER 9, 2009

The focus of this post is Commission Junction, as we are just about to get started with them. I remember when they started in a building I once thought to lease for my 2nd company Push. It didn’t work for us, but we are very excited to get started with Ring Revenue. Each company adds something different to the mix.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

NOVEMBER 26, 2021

Just make a note to follow up later, as required, to discuss it with other team members or relevant experts. Evaluate ideas for pluses, potential, and concerns (PPC). Don’t give up quickly if your creativity skills seem awkward or contrived at first. Openly ask for new ideas from your team and others.

Ideas 132

Ideas PPC Customer Custom 132

Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. Switching up your strategy can call for an enormous amount of effort and flexibility, but it beats throwing both of those away on a completely unsuccessful plan. Draw Up and Use a Budget. Define Your Goals.

PPC 40

PPC Marketing Social Media Startup 40

Tech Zulu Event

JULY 31, 2013

From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days. With a standard PPC conversion rate (pay per click) of.01% If we apply that.01% That’s the power of video.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Pay per click (PPC). Wikipedia started this, but it is also used for technical support, software, and product reviews. Crowdsourcing. You can use it for your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Pay per click (PPC). Wikipedia started this, but it is also used for technical support, software, and product reviews. Just for fun, I’ve come up with a scoring system based on my own non-scientific survey to help you rate yourself on your level of Internet business acumen. Crowdsourcing. You can use it for your business.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89