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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. The post Is your strategic partnership just a glorified press release?

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A personal story about quality control

Berkonomics

Aided by salespeople from competitors and long memories from unhappy customers, the myth of continued quality problems in customer support bounced around the industry for those years, until finally good press, great experiences and an effective marketing campaign together overwhelmed bad memories to put this issue to bed.

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Robotaxis ‘do not belong in the city of Los Angeles,’ lawmaker says

TechCrunch LA

At a press briefing on Wednesday, Councilmember Hugo Soto-Martínez told Waymo and Cruise that their robotaxis are not welcome. “The purpose of this press event is to send a very clear message about robot taxis, and say that they do not belong in the […] © 2023 TechCrunch. All rights reserved.

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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

But the broader issue that hasn’t garnished much press attention is how the restaurant industry itself is being transformed and what tools a modern restaurant will need to compete. It was only about 10–15% of their actual total revenue per month so for many it wasn’t a battle worth fighting?—?they Covid-19 has changed all of that.

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Without a plan, these partnerships usually end up merely as press release partnerships, fading into the sunset shortly after announcement. And sometimes that’s all we end up doing. Or an opportunity missed.

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Let’s talk about your banking relationship

Berkonomics

But for those wise executives who included their bankers in occasional update calls, press releases, invitations to company events and an occasional personal visit, the strength of the relationship will often show its benefits during times when lending rules of the bank are near the “can’t do it” point. How about existing loans outstanding?

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. If you have information about a situation that has gone terribly wrong don’t cover it up. Never Blame the Press. But don’t pick a fight with the press.

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