Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

JUNE 11, 2015

It seems out of nowhere it has become the go to website for startup companies to launch their new products or businesses. It was the place that every startup knew they HAD TO be in order to attract initial users and also gain the attention of venture capitalists. Product Hunt. It reminds me a lot of how TechCrunch felt in 2006.

Product 150

Product Startup Press Social Media 150

TechEmpower

NOVEMBER 13, 2023

As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JANUARY 7, 2019

In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports , these Baby Boomers are actually driving a new entrepreneurship boom. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119

Both Sides of the Table

JANUARY 23, 2011

In a startup this is a mistake. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. Their competitors took it seriously. There is one carve out.

Startup 349

Startup Writing Press Blogging 349

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. “We were playing Caroline in the first game of the season and Cam Newton was warming up right next to me,” Fox recalled. “He was jamming.

Entertainment 224

Entertainment Social Media Social Network Media 224

Xconomy

AUGUST 3, 2017

ScoreStream, a San Diego area startup providing a crowdsourced social media platform for reporting high school sports scores, said Thursday it has agreed to distribute high school game scores under a new collaboration agreement with The Associated Press.

Web 64

Web Press San Diego Social Media 64

Startup Professionals Musings

DECEMBER 26, 2013

Since the recent recession, and at least partially sparked by it, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. It still adds up to over 20 million non-employer businesses out there today, with more starting every day. No wonder 90% of the successful startups still bootstrap.

Startup 109

Startup Entrepreneur Social Media Satisfaction 109

Tech Zulu Event

JANUARY 1, 2013

The final episode of Bravo’s Start-ups: Silicon Valley aired recently, wrapping up an 8-episode run of what could be considered the most bizarre depiction of entrepreneurs and start-ups to date. They sound serious about start-ups, however actions speak louder than words. What was that ?

Startup 90

Startup Technical Review Software Review Outsource Development 90

SoCal Tech Calendar

SEPTEMBER 7, 2011

Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets?

Startup 124

Startup LAVA Social Media Tips 124

Startup Professionals Musings

MAY 6, 2023

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Conduct your own customized market research. Martin Zwilling

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

OCTOBER 25, 2021

In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Startup Professionals Musings

APRIL 19, 2023

As a business owner or key professional, your challenge is to keep up with and stay ahead of the rapid market change today, or lose your livelihood tomorrow. Start early to envision the future landscape. Addressing problems as they come up fosters more trust than you might think. Make it a positive learning experience.

Tips 116

Tips FAQ Startup Social Media 116

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

NOVEMBER 17, 2009

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Poogling events/webinar, radio show expansion and social media relationships and events.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

NOVEMBER 29, 2009

This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. He started the call by telling me he had exciting news. Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

AUGUST 14, 2020

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Conduct your own customized market research. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Both Sides of the Table

SEPTEMBER 13, 2009

This is part of my ongoing series “Start-up Lessons”. I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital.

Startup 310

Startup Venture Capital Press Journal 310

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Startup 103

Startup Marketing Social Media Technical Review 103

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. From 35 To 500 Readers.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

OCTOBER 26, 2014

When to start PR? So my simple advice is to start PR as early as possible (and certainly earlier than most of your investors will advise) when you have your head around your product plans and are well into execution (or ready to launch) precisely because your recruiting, seed funding and initial user base may depend on it.

Press 319

Press Startup Writing Training 319

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. More than 150 speakers include top executives from local accelerators, venture capitalists, entertainment powerhouses, brands, and emerging and established start-ups.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. I then was recruited into a Silicon Valley startup, backed by Kleiner Perkins. Vic Caretti: It's rather diverse.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

NOVEMBER 14, 2012

The company told users this week on Instagram that they can submit pictures of BMWs--making sure they are geotagged and hashtagged as #BMWUltragramer--to get a chance to get access during the LA Auto Show's Press Day. Instagram--which is now owned by Facebook--lets users share photos with their friends and others using their mobile phone.

Orange County 185

Orange County SoCal Southern California Social Media 185

Startup Professionals Musings

MAY 20, 2017

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Handling different media formats.

Media 55

Media Social Media Startup Training 55

InfoChachkie

NOVEMBER 7, 2011

Before starting FindTheBest, Kevin was the Co-Founder and CEO DoubleClick (sold to Google, $3.1B He jokes that in the photo below, he was the only guy who could get up on the file cabinet. Throughout his career, Kevin has had tremendous success garnering press. One thing I learned at DoubleClick, we got a ton of press attention.

Press 260

Press Software Review Startup IBM 260

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Tech Zulu Event

JUNE 11, 2012

Things are starting to heat up and not just weather wise here in the LA Tech scene. Speakers From Startups/Entertainment/Tech Include: Howard Marks, StartEngine Co-Founder, formerly Activision Founder. Speakers From Startups/Entertainment/Tech Include: Howard Marks, StartEngine Co-Founder, formerly Activision Founder.

Rustic Canyon 85

Rustic Canyon CTO Coach Santa Monica Press 85

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

Platform 210

Platform Social Media Netflix Content 210

Tech Zulu Event

JULY 30, 2014

There have been many business gaining the good, the bad, and the controversial press from social media. Social Rank 2.0 At the time [back when Social Rank 1.0 released], it was a simple tool to help brands find out more about their followers, starting with Twitter. “At the time [back when Social Rank 1.0

Social Media 88

Social Media Media Platform Startup 88

Startup Professionals Musings

MAY 11, 2020

Even though the color of their money is always green, all startup investors are not the same. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. It’s no fun for either side.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Tips 75

Tips Marketing Technical Review Startup 75

Tech Zulu Event

DECEMBER 29, 2012

What If You Fall Out of Love with Your Startup? Now listen to how this tech entrepreneur handled his loss of passion and how his two new startups, Scratchpad and Snapable, took off. Scratchpad is a web app that lets you clip and collect your favorite UI elements from around the web for use while mocking up your ideas.

Draper 77

Draper Startup Social Media Web 77

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. From 35 To 500 Readers.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Tech Zulu Event

MAY 7, 2012

TechZulu is proud to team up with Digital LA and accelerators Amplify, StartEngine, Launchpad, local companies BetterWorks, PromoJam, start-ups and co-working spaces, all working together to create the first-ever Silicon Beach Fest to celebrate startups, tech, and entertainment! Press: Techzulu @ Coloft.

Startup 106

Startup Press Hollywood Email 106