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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

David encourages entrepreneurs to stay away from the big tech firms (such as Google, Facebook, Microsoft, Apple) because they are hard to compete with. I believe entrepreneurs should, in David’s words, “build big businesses on the outskirts” but I don’t believe that Silicon Valley tech giants will outmaneuver startups.

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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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Size Up Your Investors Before Accepting Their Money

Startup Professionals Musings

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?