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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company.

Startup 355
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. In a startup this is a mistake. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. There is one carve out.

Startup 349
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380
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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. You took the risk to start your company. ” Your peer group is envious of your finally doing what they’ve always wanted to do but found it too hard to give up the golden paycheck and predictable future.

Startup 417
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The Silent Benefits of PR

Both Sides of the Table

Very few investors understand this and even fewer startups. When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. PR is an insanely valuable activity in early-stage companies. They are silent.

Press 415
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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

What could you learn from looking at your competitors or other tech startups in a different way? Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Or you think their startup is a passing fad and yours is the real deal? The topic of FourSquare came up.

Startup 313
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Two Amazing Women Setting Out on Their Startup Journey

Both Sides of the Table

She was leaving IAC to start a company. Somehow she was always on a flight up to Seattle or San Francisco. Didn’t I make myself clear about celebrities & startups ? She helps write press releases. Turns out she’s done this startup thing before. Kara called me on a Tuesday. ” Kara came.

Startup 398