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Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Dana Todd, Chief Marketing Officer of Newsforce Inc.,
They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. Always more appealing.
I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. When thinking about how to get press coverage you have to realize that any quality journalist looking to write a story has to have an “angle” to write something.
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.
Help them write other stories. One day they’ll write yours. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. Relations with journalists to drive better coverage of your business long term?
But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. But it’s hard to know that from the press. The press who trusted me enough to report on our successes. Entrepreneurshit.
But don’t let this information get out into the general press and don’t market more than a few months out. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts. They come and go.
Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. That plus great press & it’s working on some level.
I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal. And when the press releases and the attaboys wear off it still comes down to real work. If an accelerator is writing you they’re also writing 25 other VCs. I don’t. Pay attention.
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.
Even writing this could hurt me. I writing as a friend. Put it in the press. I’m not an advisor & I’m not privy to any internal information at your company, I have no right to tell you what to do. I’m not omnipotent so I can’t use market power to influence your behavior. I don’t want that.
I recently was reviewing a press release for a company in which I’m an investor. I told him that I thought the press release was crap (I think my words, exactly). Of course I can’t write every press release for the company nor would I want to. ” to “we’re so excited to work with you.”
In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.
As long as you don’t care about getting any press. A way to tell the press and customers what you stand for. But when I think about “stunts” and free press I think about people like Marc Benioff (salesforce.com) or Dennis Crowley (foursquare). That’s fine. ” What does that even mean?
Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. Nothing beats a warm intro.
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even the most experienced executives write down what they need to say, and practice for every event. Brad Phillips entrepreneur media training meet the press startup' Marty Zwilling.
As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. What will be your unique positioning?
This does not mean you shouldn’t solve big, complex problems or write complex code. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. Obviously press narratives of people are characterizations that seldom match reality.
So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.
We listened way too much to what the press said. Create a great press-kit that you have easily accessible on your website. Just don’t believe what they write about you. Write a blog post or a journal about how you feel while you’re there. That’s OK. It happens to many companies that ride the wave.
Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. This gives Mark more control over the process, without requiring him to write much, and gives the LLM more to work with. The LLM didn’t just write a blurb for Mark, it wrote the blurb that Mark would have written, if only he’d had the words.
“Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign,” Apple writes.
I’m still planning to write some in depth pieces on the topic but I thought, “given that this is about how video will consume the Internet over the next 5 years, what better way to exemplify this than with a 10-minute video.” I recently gave a talk about the Future of Television.
This post covers the first out of 10 that I’ll write about. The moderator asked the question, “if an entrepreneur writes an email to a VC and doesn’t hear back what should they do?&# This VC responded, “Move on. There were also press and other senior executives from the sector. Next on the checklist.
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even the most experienced executives write down what they need to say, and practice for every event. The challenge is to be prepared, and communicate quickly and effectively until it’s over.
I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. I had a tactic of writing out the line of reasoning for the employee so they knew what to say. When I started blogging I had an idea. Then you’ll be fine. It was me.
This was exactly the approach Steve took when he self-published Four Steps via Café Press, at the behest of his then star pupil, Eric Ries , Co-Founder of IMVU and the author of The Lean Startup. According to Steve, “The original version (of Four Steps) was printed on tree bark at Café Press. I have to thank him for that.”.
For starters some funds are small and thus while they put $750k into your company to own 10% of your company they might not be able to write another $2 million if you then raise a $20 million round (10%). New investors sometimes want early investors to put in money to “prove” they have confidence in the new price.
It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. They told you, “Yeah, man, I’ll gladly write the first $250,000. CEO transparency. It almost sounds uncontroversial. A CEO should tell her staff everything! Of course not. But mine if different. It was not.
Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Write your own Hollywood script Because it is yours to write alone, there is no Hollywood script more thrilling than the one you create during those first days when everything is so very new.
Note that “performance&# on my chart is a loose term for my definition of perceived progress that can take the form of product, customer adoption, employees, investors, press or whatever. Investors are writing checks for dots. It is basically a perception that you are making progress in your business and not standing still.
Write your set of bullet points on paper before the call. Write out the reason you’re calling, your key points and “the ask” in advance and your time allotment so you can always refer back and make sure you’re tracking to your plan. How can I best help you?” ” It’s what we want.
I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. In London when founders failed they were ostracized in the press and culturally I believe it became harder to raise capital.
A key deal not only helps you raise venture capital but it can help attract employees, garner press attention, help with product focus & importantly drive customer adoption and/or revenue. They can then direct staff, allocate budgets, talk to the press, connect you with politicians and attend events. Marketing Muscle.
I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.
He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. He is very pleasant when he calls and writes. Ask for help reviewing your press release. Ask them to mention you to the press, speak about you on stage when they do public events, whatever.
For much of 2013 I watched the presswrite articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.
Three years ago during Thanksgiving I told Nivi I would write down what I look for in an entrepreneur for a series of posts for VentureHacks. This year I promised myself I would write a series of posts on what I believe is changing in the venture capital model and what I plan to do about it. What Do You Plan to Do About Thinking?
She helps writepress releases. She runs a mom segment on the Today Show. million Twitter followers. Nearly all probably moms. She won me over at first meeting. Soleil returns emails at 1.30am. She flies from LA to NY every two weeks. She debates manufacturing strategies. Turns out she’s done this startup thing before.
I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. We are doing what we do – writing larger checks and playing an active role at the company.
Founders read the tech press every day filled with stories about these $20 million fund-raisings by this firm and that firm and it sounds like everybody else is doing it except for you. When you read about the funding in the press it sounds like it was a walk in the park. Happy raising.
When your site crashes and you get slammed by customers and in the press – you’re all in the sh*tter together. I’ll write about that in a couple of weeks. Writing this bl0g – This blog is a huge creative outlet for me. I get to choose what I write about.
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