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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Procore Prices IPO, Starts Trading Today

socalTECH

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 Piper Sandler & Co.,

Pricing 113
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Sonendo Prices IPO, Starts Trading Today

socalTECH

Laguna Hills-based dental technology developer Sonendo priced its IPO late last night, saying that it will sell 7,800,000 shares of its common stock at $12.00 per share, which will provide the company total gross proceeds of $93.6M. The company is expected to start trading today on the New York Stock Exchange as SONX.

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TuSimple Prices IPO, Starts Trading Today

socalTECH

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 per share, raising just over $1 billion for the company. The company will begin trading this morning on the Nasdaq Global Select Market as TSP. Piper Sandler and Valuable Capital.

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Resonant Prices IPO

socalTECH

Santa Barbara-based Resonant , which is developing radio frequency filters (RF) used for mobile devices, has priced its IPO, saying it is offering up 2,700,000 shares of its common stock at a price of $6.00 The company is a spinout of another Santa Barbara company, Superconductor Technologies. The IPO raises only $16.2M

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Rubicon Project Prices IPO

socalTECH

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 READ MORE>>.

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Corent Wins MapR Technologies

socalTECH

Aliso Viejo-based Corent Technologies , which develops cloud migration software, and AI and data analytics software developer MapR Technologies said this morning that MapR Technologies has selected Corent's SurPaaS platform to help customers access MapR's Data Platform for AI. Financial details of the deal were not announced.