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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.

Product 141
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Tanner EDA Names Sales VP, In Strategic Alliance

socalTECH

Monrovia-based Tanner EDA , a supplier of analog and mixed-signal electronic design automation software, reported Monday evening that it has appointed a new Sales VP, and separately, that it is in a strategic alliance with a MEMS supplier. Tags: tanner strategic alliance executive electronics design software. READ MORE>>.

Sales 124
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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. At each new school, I had to quickly assess the playground politics and determine with whom to form alliances.

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Morse Micro Sets US HQ, Names Broadcom Vet As COO

socalTECH

Morse Micro says Manian will let its key sales, marketing, applications, and operation s teams. Morse Micro offers up its Wi-Fi products for the Internet-of-Things (IoT) market. According to Morse Micro, the company plans to grow its team at its new Irvine headquarter, along with in Sydney Australia. READ MORE>>.

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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not just sales traction, but a proper balance between resources, product, and customers. A startup must form partnerships and alliances within its ecosystem.

Education 151
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Startup 134
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ReachLocal Expands To New Zealand

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country.