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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

Startup 302
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How to Out Amazon, Amazon

Both Sides of the Table

It starts with a category being done poorly, reimagining the experience, creating distinctive products and then constantly messaging this to the market. What started as sheets now has dozens of SKU’s. where would you even start in terms of product selection? If you tried to shop Amazon for just one of these categories?—?where

Product 296
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Why it’s Critical That you Reference Check Your VC

Both Sides of the Table

How do you then reference check your VC to be sure that you’ve chosen a good firm and partner? Get a reference list - Most entrepreneurs do almost no reference checks or at least do them very informally. When you finally get back up on your feet again, Everybody wants to be your old long-lost friend.

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How to Work with Lawyers at a Startup

Both Sides of the Table

If you’re a startup and you don’t have a close relationship with a few law firms you’re really missing one of the most important relationships that any entrepreneur can have. Many people start companies arse backwards. I write about some of the lessons in my post on Startup Mistakes.

Startup 318
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. My first startup was no different. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different.

Sales 383
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Why Your Startup is More Likely to Succeed if You’re Authentic and Passionate

Both Sides of the Table

We live in interesting times where working at a startup is glamorized to the point that many founders even refer to their team members as “rock stars,” which to my ears is cringe worthy. Running a startup is a grind. The reality is quite the opposite. It wears you down. Tristan pinged me on Twitter.

Startup 419
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

This is part of my ongoing series Startup Advice. Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. Tags: Start-up Advice. I know I didn’t.

Sales 319