socalTECH

AUGUST 27, 2014

We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales. We started looking at the landscape, and as I was getting my MBA at the time, ended up writing the business plan for ConsumerTrack. We''re able to track everything we''re doing, and report back on it.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 16, 2018

I was happy to see a real focus on preparing for tomorrow highlighted in a new book, “ Start a Successful Business ,” by Colleen DeBaise, who has made a career of studying and writing about entrepreneur challenges. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

Customer 57

Customer Custom Technical Review Software Review 57

Tech.Co

JANUARY 29, 2018

The quote “knowledge is power,” often attributed to Francis Bacon from his writings Meditationes Sacrae in 1597, definitely resonates with founders, Most because gaining knowledge about your market, landscape, and competitors, is a key way to gain strength and momentum. Get Your Playbook Together. Add Mentors to Your Roster.

Startup 87

Startup Mentor Artificial Inteligence Research 87

Tech Zulu Event

FEBRUARY 22, 2012

That makes it the first in console sales. We’ve all used Microsoft at one point or another, whether it’s when we run Windows on our laptop, write up a report in MS Words, play the last game on Kinect, or send an email to a coworker through Exchange (using Outlook). And that’s just a few of the scenarios.

Writing 88

Writing Training Email .Net 88

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting. Campaign setup and ad copy writing. Tracking and performance reporting. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JANUARY 28, 2012

I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” BUT … try doing proper restaurant research on a mobile device.

Web 334

Web Mobile Startup Software Review 334

Tech Zulu Event

APRIL 18, 2016

Many retailers report $100,000 is the minimum price of entry. Fifty-six percent of retailers surveyed in a 2015 Shop.org/Forrester Research repor t say apps aren’t a key component of their mobile marketing strategy, even as 58 percent placed mobile at the top of their priority lists. percent in brick and mortar stores.

Mobile 40

Mobile Sites Customer Custom 40

Both Sides of the Table

NOVEMBER 5, 2012

This does not mean you shouldn’t solve big, complex problems or write complex code. Or what about your sales team? You just need to give journalists, your marketing department, your sales team, your VCs and everybody else who becomes an ambassador for your brand a simpler way to tell your story. Be human.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Tech Zulu Event

JANUARY 19, 2012

Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions [were] profitable. For example, Cornell University reported that many Groupon users see themselves as “marketing mavens”… “on the front edge of market trends and price information.”

Mobile 85

Mobile Software Review Statistics Technical Review 85

Tech Zulu Event

NOVEMBER 18, 2011

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table.

Customer 85

Customer Custom Marketing SEO 85

SoCal Delicious

SEPTEMBER 22, 2008

Write me an e-mail and let me know what youre up to! I’ve been asked a few times recently, “Wow, these analytics you write about are great, but how does a startup begin to bite off the relevant parts? Step 5: Formal in-house reporting. How many reports should you generate? Reports are too slow!

Startup 29

Startup IP Email Report 29

Both Sides of the Table

MARCH 22, 2010

File this under both Startup Adivce and Sales & Marketing Advice. Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - Deal with it gracefully.

Tips 307

Tips Startup Press Blogging 307

Both Sides of the Table

MARCH 6, 2011

Still, my wife had seen a report that almost all sun blocks for kids had a chemical known to be dangerous to kids. She did a bunch of research on it and finally found a small number of safe brands. They dropped their number one selling product and switched to a competitor’s product while managing not to lose a single sale.

Startup 292

Startup Venture Capital Blogging Summary 292

Both Sides of the Table

MAY 7, 2011

Microsoft Office ended up beating its competitors because it was able to read and write to file formats other than its own. It helps with sales cycles because customers know that they can switch away if they so choose. Communicating with the developers who write code. What is the best reporting structure for an engineering team.

Software Review 285

Software Review Software Blogging Startup 285