Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media Media Marketing Platform 100

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Social Media Startup Commerce News 148

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

MARCH 27, 2014

A number of Southern California angel investors, and one of its venture firms, have scored an exit over at social media influence measurement startup Klout , as the San Francsco company said Thursday that it is being acquired by Lithium Technologies. The deal is reportedly worth $200M. READ MORE>>.

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Southern California Acquisition SoCal Social Media 182

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. The post Science Inc Names 500 Startups Matt Monahan as VP Social Media Marketing appeared first on TechZulu.

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Social Media Media Marketing Startup 82

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to relevant reports , 93 percent of online experiences start with a search engine. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

TechCrunch LA

JANUARY 26, 2022

The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

SEPTEMBER 29, 2019

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Social Media. Are you driving the technology, or is it driving you?

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

socalTECH

JULY 9, 2019

Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

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Draper Southern California Santa Monica Social Media 124

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

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Social Media Tool Google Yahoo 107

Xconomy

JANUARY 3, 2018

One of the largest and most consequential data breaches in 2017 afflicted credit reporting agency Equifax, and it was hardly the only victim. These revelations led to Congressional investigations, and pledges by social media companies to better curate the content flowing through their platforms. Have all these.

Technical Review 71

Technical Review Social Media News Software Review 71

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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Social Media Media Marketing Startup 88

Startup Professionals Musings

SEPTEMBER 14, 2018

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Technology 87

Technology High Tech Startup Social Media 87

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Statistics 120

Statistics Research Report Newsletter 120

Xconomy

NOVEMBER 9, 2016

Statistical models, simulations, social media outreach, and the capacity to analyze big data sets—you’d think by now that technology would have delivered election forecasts that more reliably predicted Donald Trump’s victory in the 2016 presidential race. There were exceptions.

Technology 91

Technology News USC Social Media 91

TechCrunch LA

FEBRUARY 6, 2022

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter. Image Credits: Facebook. the big thing.

Marketing 246

Marketing Newsletter Technical Review News 246

Startup Professionals Musings

AUGUST 10, 2020

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Don’t expect them to go away any time soon.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

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Marketing Incubator Social Media Google 178

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

socalTECH

JANUARY 17, 2014

in the fourth quarter, according to the latest number from PricewaterhouseCoopers and the National Venture Capital Association, in its MoneyTree report. billion was invested across Southern California''s technology industry. in the quarter and social media darling Snapchat raised $50.0M. was invested in the region.

Southern California 246

Southern California Venture Capital Orange County Tech Coast Angels 246

Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages. Read more » Reprints | Share:

Social Media 58

Social Media News Web Report 58

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

FEBRUARY 4, 2023

That’s a lot of data, but the jury is still out on whether technology can make any sense of the data or derive new meaning from it in our changing world. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. quintillion bytes a day. Datafication of speech.

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Customer Custom Social Media Research 115

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. The cost of social media done well is low.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JANUARY 18, 2020

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Don’t expect them to go away any time soon.

Startup 124

Startup Technical Review Software Review Entrepreneur 124

TechCrunch LA

NOVEMBER 13, 2018

A new generation of entrepreneurs is emerging to refashion the Los Angeles studio system for the digital age forming companies that combining live-streamed video, podcasts, and the newfound social media celebrities to craft entertainment for a new breed of consumer. “People want to see things for them by them,” says Rogers.

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Chief Technology Officer Netflix Los Angeles Statistics 116

Startup Professionals Musings

OCTOBER 25, 2021

In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent. 83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to recent reports , 93 percent of online experiences start with a search engine. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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Case Study Platform Yahoo Social Media 125