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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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San Diego 2017 - INTERFACE Tour

SoCal Tech Calendar

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

San Diego 100
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RANT: Social media/marketing or is it just Sales 101-the online version?

Eric Greenspan

That said, Facebook has implemented some new changes that have taken away from the quick response and chatter that was once enjoyable and useful, but great for expanding the Facebook user base and targeting a sales channel. Anyhow, sorry to rant, but I’m frustrated with social media and the concept in general.

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6 Incentives To Master The Art Of Marketing Yourself

Startup Professionals Musings

As your company grows, you have to host customer seminars. The other four are: new product development, writing, time management, and sales/marketing. The implications to you and your company are also large, so be prepared. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking.

Marketing 113
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How to Sell Your Roadmap Without Selling Your Soul

Both Sides of the Table

We held semi-annual platinum customer retreats in which they got to participate in all-day planning seminars with our product team and technical leads. Importantly we were also able to use the “platinum customer club” as a sales tool as we were trying to land larger accounts.

Customer 297
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6 Reasons To Overcome Your Fear of Talking Publicly

Startup Professionals Musings

As your company grows, you have to host customer seminars. The other four are: new product development, writing, time management, and sales/marketing. The implications to you and your company are also large, so be prepared. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking.

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5 Public Speaking Opportunities To Make Your Company

Startup Professionals Musings

As your company grows, you have to host customer seminars. The other four are: new product development, writing, time management, and sales/marketing. The implications to you and your company are also large, so be prepared. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking.

Company 97