Startup Professionals Musings

JANUARY 27, 2019

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. You should start blogging about your business before you have a product, to test interest and establish your credibility. Here are some tips I’ve gleaned from experience: Lead with your blog.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging will improve your site search engine ranking.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

SoCal CTO

NOVEMBER 9, 2009

They went on to describe a fairly common type of site that has some original content, but not much. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. On Page SEO Most founders talk about what I call On Page SEO.

SEO 150

SEO Startup Search Engine Optimization Google 150

Startup Professionals Musings

MARCH 21, 2015

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

JANUARY 29, 2017

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. You should start blogging about your business before you have a product, to test interest and establish your credibility. Here are some tips I’ve gleaned from experience: Lead with your blog.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

SEPTEMBER 5, 2013

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. You should start blogging about your business before you have a product, to test interest and establish your credibility. Here are some tips I’ve gleaned from experience: Lead with your blog.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 10, 2012

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. You should start blogging about your business before you have a product, to test interest and establish your credibility. Here are some tips I’ve gleaned from experience: Lead with your blog.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

SEPTEMBER 14, 2015

Patent and Trademark Office site for a few hundred dollars. With Google or Amazon , you can get all the application storage and computing power you need without even thinking about an IT staff and big up-front costs for computer servers and applications. Use virtual assistants online to supplement your efforts.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

AUGUST 30, 2012

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? at that time.

Startup 162

Startup Content Advertising Sites 162

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

MAY 28, 2011

Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Actively monitor what people are saying about you. Doing nothing, or counting on more laws, is not an answer.

Web 93

Web Search Engine Optimization Content Social Network 93

Startup Professionals Musings

APRIL 27, 2011

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. You should start blogging about your business before you have a product, to test interest and establish your credibility. Here are some tips I’ve gleaned from experience: Lead with your blog.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

APRIL 16, 2011

These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly. Go online and read everything you can about the group you want to target.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MAY 5, 2017

According to Digital Point and others, there are about a hundred new websites and businesses created every minute somewhere in the world today. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

NOVEMBER 27, 2011

You are now reading one of about 50 million out there already. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly. Go online and read everything you can about the group you want to target.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

APRIL 10, 2012

All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. I bet there is a lot that would surprise you about the mobile world. Things you don’t read about in the Wall St Journal. Doesn’t it seem like its every person you see has an iPhone?

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 15, 2010

You should start blogging about your business before you have a product, to test interest and establish your credibility. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Add content regularly.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info.

SEO 48

SEO HTML Search Engine Optimization Web 48

SoCal CTO

NOVEMBER 10, 2009

Tell me a bit about your background. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. And what do you think about the controversy about stealth vs. not for startups? Tell me a bit about the Founder's Institute.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. When I started, I was one of the only people signing up affiliates.

Startup 80

Startup Design Advertising Search Engine Optimization 80

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Copyright © 2007-9 by J. Meredith Publishing.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

JANUARY 15, 2010

Wordpress in particular is fairly resource heavy right out of the box so speeding up everything else is a critical piece of running a site on this platform. Your content gets to the share site just as it would with the Javascript, sometimes even faster. Also, make sure the image names here are the same ones you’re using.

RSS 29

RSS HTML JavaScript Doc 29