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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started. She started her business from a personal need.

Startup 363
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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. This can help juice your SEO.

SEO 150
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Tags: Start-up Advice.

Startup 323
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. What's keeping you up at night? I recently posted about SEO for Startups. Great stuff!

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. To do the right activities you need to start with a top down assessment with what you’re trying to achieve in your organization.

Activity 164