socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. The startup is led by Juan Bruce, and was co-founded by fellow Team Downey executive Jason Ahmad.

Downey

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned.

Social Media

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough.

Blogging

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio.

Mentor

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media

socalTECH

MAY 14, 2019

Pasadena-based startup Soulmates.AI said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool.

Social Media

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Social Media

socalTECH

JULY 24, 2012

For one Los Angeles startup, help kids and teenagers create their own businesses and companies. Kidworth said today that it is aiming at helping create over one million, young entrepeneurs, by providing a way for teens and kids to start simple businesses. READ MORE>>.

Startup

Both Sides of the Table

MAY 22, 2019

A Startup I’ve Been Excited to Tell You About for Years A few years ago I spent time in prison with Trevor O’Brien , the founder of Projector. When we got out of prison Trevor began describing the startup he and his co-founder, Jeremy Gordon , wanted to build. you can sign up if you want to try the service.

Startup

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content

Startup Professionals Musings

MAY 24, 2020

As a mentor to startups, I see more startups that are really an individual professional, marketing themselves as a consultant or freelancer in this new gig economy. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up. Software Development Professional.

Startup

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. What''s your background, why did you start the company?

Downey

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both.

Social Media

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media

Both Sides of the Table

APRIL 17, 2010

We want to give our brightest new startups the connections and interactions they need to help streamline success. He teamed up with Jordanna Joaquina, a genetic counselor, to create an online version of what she was already doing in the physical world. Oh, and the cocktail party afterward also rocked! (I Watch this space.

Company

Both Sides of the Table

JULY 19, 2011

I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. Google started as a place where you came to be taken via links to other people’s websites. Social Media helps change that. They’re an open feed.

Social Media

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Establishing your brand with interactive social media.

Tips

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

Social Media

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. I then was recruited into a Silicon Valley startup, backed by Kleiner Perkins. Vic Caretti: It's rather diverse.

Social Media

Both Sides of the Table

JULY 15, 2011

These were good packages in the pre social media world at helping figure out who was driving your traffic. Possibly up to 4x more. to track all of my social media sharing behavior. In fact, the actual Twitter referrals are generally up to 4x as much as people think is happening. Today they’re wrong.

Social Media

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Here are a few tips to get started. Create for Social.

Social Media

InfoChachkie

SEPTEMBER 28, 2011

As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. To this end, Guy has written a book that can be used by anyone seeking to further their cause ; from startups, to non-profits, to public policy issues to getting a job.

Santa Barbara

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. He started selling the mixtapes out of his trunk and even gave away some of his music.

Entrepreneur

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. VPN Startup tool: VPN Price: Free Hide.me While Hide.me

Tool

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly.

Entrepreneur

socalTECH

MAY 1, 2014

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm San Francisco-based Unified , a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm''s social media measurement tools into its products.

Social Media

socalTECH

NOVEMBER 30, 2016

Gladys Kong: As you know, we started out in mobile apps. We started out as a social media app developer in 2010, which gave us an opportunity to figure out how a powerful and rich data set would allow us to mine the interests and consumer behavior out of mobile signals.

Advertising

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media