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Your board should protect you!

Berkonomics

They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Actually, there are two legal duties of board members. They are: the duty of care , and the duty of loyalty.

Class 282
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Would you commit to an office lease today?

Berkonomics

During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him. Everything has changed of course. Would you renew your existing office lease today?

Startup 156
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Four ways to create marketing excellence

Berkonomics

More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. More importantly for management, finding a way to focus on extreme customer service will be the most inexpensive, effective marketing tool of all.

Marketing 156
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Are you ready to take on an office lease?

Berkonomics

During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him.

Startup 256
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How much is that one additional unit worth?

Berkonomics

Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. Back to the incremental unit.

.Net 156
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The power of just ONE more unit.

Berkonomics

Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207
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VC investors: Don’t be greedy even if you can.

Berkonomics

Promissory notes come before any equity, and most late equity investments come before early equity investments, even of the same class of security. One tool often used: the “cutout” for management. This makes for some head-rubbing when attempting to calculate the return on investment with a proposed sale.