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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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Demand Media Nets $77.2M From IPO

socalTECH

Santa Monica-based Demand Media said this morning that it received approximately $77.2M in net proceeds from the firm's IPO last week. Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 READ MORE>>.

.Net 145
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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. This allows the entrepreneur more influence in controlling dilution of his or her shares, investment terms and acquisition decisions.

.Net 96
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57
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Demand Media Files For IPO

socalTECH

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities.

Demand 184
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With an ARR topping $250 million, LA’s vertical SAAS superstar ServiceTitan is now worth $8.3 billion

TechCrunch LA

That’s how much Los Angeles-based ServiceTitan , a startup founded just eight years ago is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency that are serving to boost the company’s bottom line and netting it an unprecedented valuation for a vertical software company, according to bankers.

SaaS 292