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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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Could you achieve ten percent net income each month?

Berkonomics

[Email readers, continue here…] We are not taught to think this way, but rather to find the month in which we break even in our plan, then calculate the accumulated losses to that point, add all the cash needed for investment in fixed assets, and end up with the amount needed to finance the business through equity or debt financing.

.Net 156
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AlphaTrAI Applies AI To Investment Management

socalTECH

San Diego-based AlphaTrAI , a fintech startup which is backed by venture capital investor Analytics Ventures, says it is launching its own, extrenal fund, and is expanding its leadership team. the founder of Hightree Advisors, to its advisory board. the founder of Hightree Advisors, to its advisory board. READ MORE>>.

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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. This allows the entrepreneur more influence in controlling dilution of his or her shares, investment terms and acquisition decisions.

.Net 96
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Silicon Beach Afternoon Roundup: Obama’s Net-Neutrality Rules Upheld in Federal Court

L.A. Business Journal

Net-neutrality upheld in federal court, e-commerce startup Loot Crate secures major investment; Electronic Arts sets its sights on e-sports market, and more.

.Net 100
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A heartbreaking story about time and money.

Berkonomics

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

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Demand Media Nets $77.2M From IPO

socalTECH

in net proceeds from the firm's IPO last week. The firm, which debuted on the NYSE as DMD, said it will use the new funding for investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures.

.Net 145