Remove .Net Remove Email Remove Entrepreneur Remove Marketing
article thumbnail

Could you achieve ten percent net income each month?

Berkonomics

Most entrepreneurs and managers, when modeling their business operations using a spreadsheet, start with expected revenue by month. The longer the time it takes to break even or get to that magic ten percent net, the higher the number of dollars needed. The post Could you achieve ten percent net income each month?

.Net 156
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

You, the lonely fisherman, must weave a net to catch your fish. Should your net be large and bulky, requiring more effort and expense to weave? Or should it be small and delicate, to catch those fish that would otherwise fall through the net? So, is your (SOM) serviceable obtainable market large enough?

.Net 156
article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 168
article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 182
article thumbnail

I sat in my own safety net while weaving it.

Berkonomics

500 entrepreneur, after years as a senior marketing manager of a large computer company. One thing, though, that never bothers an entrepreneur is fear of the unknown. As an entrepreneur, you have a genetic problem. Editor’s note: Berni Jubb was an Inc.500 By Berni Jubb. My First Startup…. 500 list at that time.

.Net 120
article thumbnail

Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100