article thumbnail

Should you cast your net where the big fish swim?

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen-wheeler full of returned product drove into his loading area. Aim high for that major account.

.Net 156
article thumbnail

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
article thumbnail

A heartbreaking story about time and money.

Berkonomics

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

article thumbnail

Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 166
article thumbnail

Need money? Read this!

Berkonomics

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. There is a lot to say about retaining control. It is most often a win-win for both you and the strategic partner.

article thumbnail

5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

In my experience, the top candidates will include the following: What if you have to cut your targeted price? Pricing is always a tricky issue. You need to quickly calculate the long-term impact on profitability of pricing and business model changes. What if you need to change your market size and volume projections?

Startup 147