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Google Shuts Radio Advertising Efforts

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Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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SocialVibe Co-Founder Returns As CEO

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Los Angeles-based online advertising firm SocialVibe has a new CEO this mornig: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. socialvibe executive online advertising' READ MORE>>.

High Tech 147
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ReachLocal Acquires Rest Of Australian Joint Venture

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Australia was ReachLocal's first international market, which it entered in December of 2006. Tags: reachlocal merger acquisition australia netus advertising online. ReachLocal said it now owns all of its international operations, which include Canada, the UK, and Australia. READ MORE>>.

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Panache Acquired By 24/7 Real Media

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Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140
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Steelbergs' Brand Affinity Technologies Buys Beeyla

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Ryan and Chad Steelberg sold their last firm, radio adverting technology firm dMarc Broadcasting , to Google in 2006, in a deal which was originally worth over $101M plus up to $1.1 billion in contingent payments.

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GoodSearch Gets Patent

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Los Angeles-based GoodSearch.com , the online search engine which shares its advertising revenues with charities, said Tuesday that it has received a patent on its technology. The patent was granted on August 3rd, and was first file in August of 2006. According to the firm, it has received patent number 7,769,738 from the U.S.

Patents 167
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.