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Insights and Opinions: A Cynic Predicts IT and Media in 2011

socalTECH

For today's Insights and Opinions section, where we share the thoughts and insights of local technology thought leaders, we have an article from Tony Greenberg , CEO of Ramprate on A Cynic's Prediction of IT and Media in 2011. Markets will stay irrational longer than companies stay solvent. READ MORE>>.

Media 168
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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

Does the world need another, online streaming media service for movies and television? Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. So, they just ave up.

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Content World Turned Upside Down

SoCal Tech Calendar

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models.

Content 113
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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. 100 discount for socalTECH readers use code SCTECH. See [link] (more)

Media 100
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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience. See [link] (more)

Marketing 113
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State of Evolving Media Address

SoCal Tech Calendar

Thursday, January 27, 2011 -- Beverly Hills Bar Assoc. Lunch - 3rd Annual State of Evolving Media Address. Leading IP and new media lawyer James D. See [link] (more)

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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. It was cofounded by Michele phan in November of 2011. Social media allows women to seek out other, like minded women, and learn from them. So it's all about content and community.

Commerce 100