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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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Insights and Opinions: A Cynic Predicts IT and Media in 2011

socalTECH

For today's Insights and Opinions section, where we share the thoughts and insights of local technology thought leaders, we have an article from Tony Greenberg , CEO of Ramprate on A Cynic's Prediction of IT and Media in 2011. Markets will stay irrational longer than companies stay solvent. Everything that's old will be new again.

Media 168
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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. John Batter: One of the first decisions we made, was about the type of content we wanted to offer. So, they just ave up.

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Content World Turned Upside Down

SoCal Tech Calendar

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. TCOSC Digital Media Society. Speakers: Richard Berger, Sr.

Content 113
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International Men of Mystery: Going Global with Your Products and Content

SoCal Tech Calendar

Wednesday, September 21, 2011 -- International Men of Mystery: Going Global with Your Products and Content. Join experienced professionals as they discuss methods used to overcome in country marketing challenges and optimize localization efforts. Central Coast MIT Enterprise Forum. See [link] (more)

Content 100
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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience. See [link] (more)

Marketing 113
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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. It was cofounded by Michele phan in November of 2011. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. So it's all about content and community.

Commerce 100