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Six ways to make your site-app-product go viral.

Berkonomics

Not every new game-related site is a Steam, and surely not every social network is a Facebook. From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Marketing cost is not the best measure of success. It doesn’t happen by accident.

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Dreaming of Mars, the startup Relativity Space gets its first launch site on Earth

TechCrunch LA

That’s the goal Tim Ellis and Jordan Noone set for themselves when they founded Los Angeles-based Relativity Space in 2015. Like the other launch sites at Cape Canaveral, Launch Complex 16, where Relativity expects to be launching its first rockets by 2020, has a storied history in the U.S. 3D-printing the first rocket on Mars.

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eHarmony Aims At International Markets For Growth

socalTECH

Santa Monica-based matchmaking site eHarmony is looking to the overseas market to grow its service, saying today that it is launching a "globalization initiative" this year to add one new country per quarter to its service. The first new market for eHarmony is Singapore. READ MORE>>.

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GOAT Gets $100M From Foot Locker

socalTECH

Los Angeles-based footwear trading site Goat Group , founded by Eddy Lu and Daishin Sugano, has raised a big, $100M funding round from footwear retailer Foot Locker , the two announced on Thursday. in total since it was founded in 2015. GOAT has now raised $197.6M READ MORE>>.

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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

That means your marketing must now include shopping apps, location-based services and mobile wallets. Today’s customers ignore these sites in favor of ones with dynamic daily specials, promotions and positive reviews easily accessible on their mobile devices. The best sites engage customers more deeply and add more value.

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Grandparents Day 2015 Gets a Boost from Entrepreneurs

Tech Zulu Event

Users can browse the site for high-def video interviews of each potential caregiver, send and receive payments online and receive daily updates via text message on their aging loved ones. This is a potentially lucrative under-tapped market. The post Grandparents Day 2015 Gets a Boost from Entrepreneurs appeared first on TechZulu.

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YapStone Plans Big LA Expansion, Hiring

socalTECH

According to the company, it is hiring across marketing, sales, engineering, and product. The company--which currently has offices at ROC in Santa Monica--says it is in the mist to moving to a new office in Santa Monica in order to accomodate that growth in Q1 of 2015. YapStone was founded in Santa Monica in 1999. READ MORE>>.