Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations. Firing randomly to see what sticks doesn’t work.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Big data:” learning from the flood.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

NOVEMBER 28, 2016

People who speak critically of co-workers, friends, and customers, are positioning them as scapegoats for later failure. If you find yourself with a thousand emails in your inbox, or regularly don’t bother to follow-up or call people back, it’s unlikely that anyone will consider you for a leadership position.

Email 103

Email Ideas Help Media 103

Startup Professionals Musings

APRIL 6, 2016

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 60

Social Media Startup Equity Entrepreneur 60

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Startup 61

Startup Case Study Platform Yahoo 61

Eric Greenspan

JANUARY 24, 2016

Like Ice Cube and Dr. Dre use rap lyrics, Seth and I use social media instead. I was cool with this and we agreed that I would handle the site build out, site management, all customer facing responsibilities, all sales, marketing and operational aspects of the business except for our accounting of course. I did the rest.

Content 100

Content Blogging Burbank Course 100

Startup Professionals Musings

JUNE 4, 2017

With the Identity Theft Resource Center® reporting a 40 percent increase in data breaches in 2016, there seems to be a growing population out there worried about all the people intent on hurting them. Why is everyone so paranoid these days? Make your company visible, reachable and responsive through social networks.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Startup Professionals Musings

AUGUST 29, 2016

You need to convince family and friends, in terms they can relate to, that your idea makes logical business sense, and you have done your homework on real customers, competitors, and costs. Marty Zwilling First published on Forbes on 08/22/2016. Vision alone rarely convinces people to invest. Demos and prototypes are key.

Funding 60

Funding Startup Ideas Slides 60

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). But that’s harder to build in 2016 than it was in say 2005. Our centralization is their achilles heel.

Startup 150

Startup Marketing Study SEO 150