Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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Xconomy

DECEMBER 28, 2017

A series of events this year—from the Equifax data breach to the foreign use of social media to influence the U.S. Guengerich moved to North Texas in 2017 after years in the Austin tech community, where he co-founded Appconomy, a China-focused e-commerce startup, among other initiatives. Here’s an edited transcript.

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StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests.

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Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. exabytes per month at the end of 2017, of which more than half was video. Smartphone penetration in the U.S.

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TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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TechCrunch LA

JUNE 3, 2022

On Lafayette Street in SoHo, young, fashionable women lined up around the block to enter a minimalist, millennial oasis, the most perfect Instagram feed brought to life. allocate 98% of their funding to startups helmed by men. It’s no wonder, then, how we’ve ended up with the paradox of the “girlboss.” . It’s not a compliment.

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Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages.

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socalTECH

DECEMBER 22, 2016

Today, we have Cody Simms , Executive Director of Techstars (www.techstars.org), which has been very active this year in the startup accelerator and mentoring area. What do you think will have the biggest impact on the technology industry in 2017? You'll be able to see all the many 2016 reflections here as they are posted.

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Startup Professionals Musings

MAY 5, 2017

If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Customer service is not just fixing problems.

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Xconomy

DECEMBER 26, 2017

There was a new controversy seemingly every week, whether it was Uber’s myriad scandals ; more personal data breaches ; Russia’s use of social media and other online platforms to try and influence U.S. Xconomy recently reached out to business and technology leaders from around our network to put 2017 in perspective and look ahead.

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TechCrunch LA

OCTOBER 19, 2019

Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago.

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Startup Professionals Musings

APRIL 28, 2017

Based on my own experience as a startup investor, and feedback from like-minded friends, we all get pitches for at least ten startup ideas for every one new business plan. Amazon offers a multitude of books with free ideas, such as “ Small Business Ideas ,” and “ Business Ideas: 100 Starting Points to Make Money.”

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. And while this has been the standard for years, one startup is hoping to personalize the birthday wishes even more.

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TechCrunch LA

APRIL 5, 2019

The company unveiled a series of new strategies that are aimed at breathing fresh life into the service which has been ruthlessly cloned by Facebook across Instagram, WhatsApp, and even its primary social network. Snap has consistently lost users since going public in 2017. The result?

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Xconomy

DECEMBER 26, 2017

A series of highly publicized events this year—from the Equifax and Uber data breaches to foreign use of social media and Web services to influence the U.S. Here’s an edited transcript of our exchange: Xconomy: Do you think 2017 was a turning point in public. Read more » Reprints | Share:

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Both Sides of the Table

MARCH 3, 2018

As a Jewish person I know something about this scapegoating because it is the history of my people for 2,000+ years including the Pogroms in Eastern Europe that cause my family to escape using fake passports and wind up in South America (Colombia) in search of a better life. He started living out of his car?—?too they felt “invisible.”

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Startup Professionals Musings

FEBRUARY 27, 2019

According to a recent poll , contractors and freelancers could make up half of the American workforce within a decade. Every entrepreneur and every startup needs to have a clear “elevator pitch,” which identifies a unique strength and value they bring to the table. Start today thinking at least one job ahead.

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Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to recent reports , 93 percent of online experiences start with a search engine. It’s a tsunami of change.

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Startup Professionals Musings

JUNE 5, 2017

Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. I found this perspective validated in a new book, “ Plan Commit Win: 90 Days to Creating a Fundable Startup ,” by serial entrepreneur and strategic consultant Patrick Henry.

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Startup Professionals Musings

DECEMBER 22, 2017

Usually this stage only really starts after an investor has expressed serious interest, or already informally agreed to invest. My best advice is to put some structure and discipline into your due diligence preparation, including the following steps: Schedule a team meeting to bring everyone up to date.

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Xconomy

DECEMBER 27, 2017

We’ve just passed a year full of news about the role of technology companies in U.S. elections, democracy, free speech, fairness in hiring, sexual harassment, privacy, data security, and the future job market for humans in the age of robots and artificial intelligence.

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Startup Professionals Musings

FEBRUARY 1, 2017

Hopefully, between the two of us, more of you with big business dreams will follow the leads and generate more successful business results: Start by getting your hands dirty. The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model.

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Startup Professionals Musings

MARCH 22, 2017

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. Marty Zwilling First published on Huffington Post on 03/20/2017.

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socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

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Startup Professionals Musings

APRIL 7, 2017

Don’t start from how you want to sell. Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

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Startup Professionals Musings

NOVEMBER 26, 2017

Naturally, these are important, but real winning content has to start with a story that excites people’s imagination, and pulls them in emotionally. In fact, the same is true in your private live, or as you move up in your professional business career, or even if you are interviewing for your first job.

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Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. Actively participating in social media is the place to start, including blogging and positively responding to customer feedback, to build a growing crowd of followers.

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Startup Professionals Musings

JANUARY 25, 2017

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

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Xconomy

JULY 19, 2019

In late 2017, a federal watchdog unit assigned a working group to keep an eye on cryptocurrencies such as Bitcoin, and to sound an alert if those alternate currencies showed signs of becoming a risk to the stability of the US financial system.

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Startup Professionals Musings

JANUARY 22, 2017

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Start with these to build the great business culture you need to succeed today: Show appreciation for individual contributions. Regular communication, both written and oral, is the place to start.

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Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. Raise the conversion rate with effective follow-up.

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Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. As a business advisor and investor in new startups, I see how difficult it is to make any process work, no matter how well designed, if the team is dysfunctional.

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Startup Professionals Musings

APRIL 17, 2017

I believe these factors are key to the future success of every new startup, as well as every mature company: Leadership must be values-based and people focused. Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers. Diversity and inclusion bring more value than ever.

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Startup Professionals Musings

MAY 15, 2017

In my experience working with startups, the best approach these days is to find and use a good mentor (been there, done that). They detail the key action steps required, including the following: Agree on the objectives and vision up front (Mission). Shared social media is the new networking.

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Startup Professionals Musings

OCTOBER 15, 2017

We all have to communicate and collaborate with other people at work, but most of us start out instinctively trying to maintain an emotional distance from others in the work environment. Yet the 2017 Office Romance Survey by Vault, Inc. Yet the 2017 Office Romance Survey by Vault, Inc. by Jan Yager, who has a Ph.D.

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Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

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Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. In my own effort to keep up with the times, I explored Julie Steelman’s classic book on selling, “ The Effortless Yes: Demystifying the Selling Process.” Socialize your message. Don’t forget to follow-up.

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