socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 in 2018, and the acquisition of Adelphic in 2017. The company jumped all the way to $47.72 per share in its first day of trading.

Acquisition 113

Acquisition Advertising Pricing Software 113

SoCal Tech Calendar

MARCH 27, 2018

Thursday, March 29, 2018 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link] (more)

Los Angeles 100

Los Angeles Networking Angel Advertising 100

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50.

Startup 79

Startup Mentor Platform Help 79

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Triton Digital had been acquired by Scripps back in 2018, for $150M. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

SoCal Tech Calendar

MARCH 9, 2018

Thursday, March 15, 2018 -- TCVN Workshop: How to Build a Revenue Machine. Many startups and small businesses view online advertising as an expensive, risky, and confusing undertaking. However, it is actually very inexpensive to test and can be highly profitable if managed correctly. See [link] (more)

TCVN 100

TCVN Startup Advertising Google 100

socalTECH

JULY 19, 2019

Vobile said ZEFR's businesses produced over $40M in recurring, profitable revenue in 2018. ZEFR will continue to focus on its other business, in context-sensitive advertising for YouTube, and will have around 150 employees left in that business unit. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

JANUARY 24, 2019

Santa Monica-based GumGum Sports , the developer of computer-vision software used for "sport media valuation", led by Ophir Tanz, said on Wednesday that it has doubled both its number of employees, and number of clients in 2018. The company did not announced how many employees it added, nor how many clients.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

TechCrunch LA

OCTOBER 19, 2019

At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. The company filed registration documents in California in June 2018.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

SEPTEMBER 13, 2016

Cornerstone OnDemand and the Los Angeles Rams said the sponsorship deal includes postgame branding, digital and print advertising opportunities, and sponsorship of the "Rookie Spotlight" video feature during each Rams preseason game TV broadcast on KCBS-TV and Univision for 2017 and 2018. READ MORE>>.

Cornerstone OnDemand 100

Cornerstone OnDemand Los Angeles Angel Santa Monica 100

SoCal Tech Calendar

MAY 4, 2018

Thursday, May 10, 2018 -- Facebook Advertising Group Consultation (10 person limit). See [link] (more)

Advertising 20

Advertising 20

socalTECH

FEBRUARY 26, 2018

TrueCar is ending its car buying service relationship with the NRA effective February 28, 2018. — TrueCar (@TrueCar) February 24, 2018. READ MORE>>.

Truecar 113

Truecar Santa Monica Services Company 113

InfoChachkie

MARCH 2, 2019

million 2018 dollars. At the time, toys were advertised to adults, under the premise that adults were the decision makers. The first toy Ruth advertised on Disney’s show, the Tommy Burp gun, had been previously launched, but sales had been lackluster. As of 2018, NearlyMe continues to offer women post-surgery prosthetics.

Company 100

Company Companies Sales Sample 100

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. — maya kosoff (@mekosoff) April 19, 2018.

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Mobile 126

Mobile Develop Development Platform 126

Tech.Co

DECEMBER 29, 2023

While the company has been steadily rising through the ranks since its inception in 2018, as generative AI becomes big tech’s new gold standard, the New York-based startup has enjoyed a very triumphant 2023. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 107

Social Media Tool Google Yahoo 107

Xconomy

JULY 19, 2019

But when the financial oversight council published its 2018 annual report, it concluded that volatility in the cryptocurrency. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Pricing 89

Pricing Report Invest Venture Capital 89

Tech.Co

APRIL 11, 2022

It's certainly already come a long way, as Etsy strike organizer Kristi Cassidy told Yahoo Finance : “It's also quite a bit for just people trying to spread a movement online with no advertising. The amount of support we have gotten when we put this out into the world– people are sharing, it's spreading entirely organically.”

Platform 133

Platform Startup Sales Pricing 133

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 131

Social Media Startup Tool Google 131

TechCrunch LA

JANUARY 19, 2020

” WeChat disabled tipping following the clash over the terms but reintroduced the feature in 2018 after reaching consensus with Apple. One potential drawback is it will drive down traffic and discourage advertisers. Xiaoe-tong, or “Smart Little Goose”, is a popular tool for content stars to roll out paid lessons.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

JANUARY 11, 2019

In July of 2017, we started to develop the app, and we had our pilot from September 2017 to December 2017, and went live in March of 2018. That was my first time in buying and selling of digital advertising. We wanted to decentralize how artists who were frustrated with having to pay radio promoters incentives to play their music.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JANUARY 11, 2019

In July of 2017, we started to develop the app, and we had our pilot from September 2017 to December 2017, and went live in March of 2018. That was my first time in buying and selling of digital advertising. We wanted to decentralize how artists who were frustrated with having to pay radio promoters incentives to play their music.

Startup 100

Startup Advertising Marketing Platform 100

InfoChachkie

MARCH 4, 2019

She lowered their risk of failure by providing them with quality products, training, and advertising materials, all under the Harper Method brand name. franchises generated $757 billion of revenue in 2018. Rather than hire them as employees, she encouraged them to open their own salons. According to the Labor Department, U.S.

Entrepreneur 100

Entrepreneur Class Template Patents 100

Startup Professionals Musings

OCTOBER 24, 2018

She points out changes and new approaches, based on her thirty-year career in technology advertising. Marty Zwilling First published on Inc.com on 10/10/2018. I see these changes summarized well in a new book, “ Marketing Flexology: How to Outsmart Change and Future-proof Your Career ,” by Engelina Jaspers.

Marketing 97

Marketing Startup Examples Technology 97

TechCrunch LA

SEPTEMBER 6, 2018

While the primary goal is to help grow the fan-creator relationship, Popbase is also aimed at enabling YouTubers to monetize their brand through in-app purchases and advertising around content. Creators take a 60 percent cut of all revenue with the remainder going to Binary Bubbles, the Los Angeles-based startup behind the service.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

SEPTEMBER 9, 2018

These days, that trigger is much more likely to come from a friend’s experience, social media, or a memorable website, rather than conventional advertising. Marty Zwilling First published on Inc.com on 08/24/2018. Understand all steps required to complete the experience. It’s time to get started today.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

FEBRUARY 5, 2018

As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising. Marty Zwilling First published on Inc.com on 01/18/2018. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

StartUp Beat

JUNE 22, 2018

When you see how much effort political candidates put into canvassing, GOTV, advertising, mailers, and voter outreach, you realize where voter power lies. Why spend any of your precious time on dry political issues if you don’t think your time and energy will have any impact on them? We built LawMaker to change this.

Platform 40

Platform Ideas Startup Statistics 40

Tech Zulu Event

JANUARY 26, 2016

The data that can be targeted by advertisers is propelling this mobile advertising. percent in 2016,and to be almost double 2015 levels by 2018. In 2014 digital time spent on mobile exceeded that of desktop. e-Commerce noise has been replaced with talk of m-Commerce growth. While a huge push will come from China and the U.S.

Commerce 40

Commerce Mobile Technical Review Google 40

Tech Zulu Event

SEPTEMBER 29, 2014

And it is estimated to grow higher in numbers, hitting 112 million being sold by 2018. With these kinds of advertisements, it is important for every brand that offers smartwatch to take care of their publicity and bank on what their offering is, in order to attract loyal customers. Smartwatch Goes Couture.

Design 86

Design Technology Mobile Google 86

TechCrunch LA

JULY 26, 2022

Holey Grail Donuts started selling its hand-fried, made-to-order taro donuts on Sunday mornings out of a little red burger trailer in Kauai in 2018. What we’re doing at Holey Grail is approaching demand with a high level of integrity and a mission focused on creating healthier options with incredible taste,” Nile Dreiling added.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

OCTOBER 29, 2018

Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life. Marty Zwilling First published on Inc.com on 10/15/2018. Nobody wants to listen to someone drone on about how great they are.

Marketing 91

Marketing Examples Startup Customer 91

Startup Professionals Musings

OCTOBER 17, 2018

While these may not be advertised publicly, they should be celebrated internally and highlighted informally to potential investors and partners. Marty Zwilling First published on CayenneConsulting on 10/04/2018. Show validation data for business model key elements. Don’t be fooled by your own hype.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

DECEMBER 1, 2014

Predictive advertisement targeting. billion by 2018. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Online, everyone wants to know which ad each customer is most likely to click.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103